Growth Marketing Lead - FOUR (Remote)

About Four Technologies 

Four Technologies is a rapidly-growing Miami-based financial technology company founded in 2018, offering Buy Now, Pay Later (BNPL) solutions. Its innovative platform, Four, enables shoppers to split purchases into four interest-free installments, while helping retailers drive higher conversion, larger average order values, and stronger revenue growth. 
 

Learn more at paywithfour.com. 
 

About the Role 

We're looking for a Growth Marketing Lead to own how shoppers discover Four, fall in love with the brand, and keep coming back — with a heavy emphasis on Gen Z and the emerging customer segments that will define Four's next decade. This is a senior individual-contributor role: you won't manage a team, you'll command a system. At Four, a single marketer operating an AI-powered content and growth engine produces the output of a department many times their size — and this role is where that leverage lives. 
 

This is not a traditional marketing role. You won't hand work to agencies or wait on vendors. You'll own the growth function end-to-end — building the content systems, running the channels, activating creators, and measuring everything yourself — with AI agents and automation doing the heavy lifting so your time goes to strategy, creative direction, and results. You'll think like a strategist, create like an artist, and operate like a founder. 
 

Four operates with a lean, AI-first philosophy. We grow our team deliberately — adding talent at a measured pace and leaning on AI agents and automation to handle increasing volume at consistent quality, so we keep expanding profitability and competitiveness as we scale — and we capture everything we learn in four-os, our company operating system as code. Marketing is the sharpest example of that philosophy in the company. You'll own and advance Four's AI-powered content and growth engine — the systems that scan culture in real time, generate compliant video and carousel content, and ship it across channels daily — pushing it further than it's gone and building the growth strategy that turns its output into followers, installs, and loyal shoppers. Every campaign generates data that makes the next one better, and every playbook you build becomes a compounding asset rather than tribal knowledge. 
 

This role is also a rare seat for someone with an entrepreneur's ambition. You'll run growth the way an operator runs a business — owning the funnel, the budget logic, the experiments, and the story the numbers tell. You'll learn, firsthand, how a modern company actually grows — gaining the kind of operator's education that few marketers early in their careers ever get. 
 

This role reports directly to Four's President and partners closely with paid acquisition and data — Four is deliberately keeping its organization flat as AI reshapes how much one person can own, and this role sits at that level. It is a fully distributed position with Eastern US time zone alignment required; Miami-based is a plus but not a requirement. Periodic travel to Miami, FL and Draper, UT for strategic planning and key events. 
 

What You'll Do 

Growth Strategy & Audience 

• Own Four's organic growth strategy end-to-end — full-funnel from awareness to install to first order to repeat purchase — and translate company goals into a growth roadmap with measurable targets 

• Own the brand-as-growth thesis: move Four from "a payment app" to a brand shoppers choose to follow, grounded in how people — with a heavy emphasis on Gen Z and emerging customer segments — actually discover and stick with brands 

• Make Four's unique product o