Supervisor, Audience & Insights

Company Description

At Publicis LifeSpeed, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis LifeSpeed uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Job Description

Publicis Life Speed is seeking a Supervisor, in its Audience Strategy Department. The ideal candidate will have experience in media, creative, content, and analytics disciplines. Candidates should also have applied knowledge of commonly used advertising technology. The Supervisor will use their knowledge to concept, design, and implement audiences that inform media planning, creative briefing, and measurement solutions.

Responsibilities

In this role, you will be focused on build data soltuions that enhance Strategy, Reporting, Measurement, and Analytics. 

• Work directly with clients and internal teams to establish the vision, core behaviors & ways of working for an audience-first approach to business/brand strategy.
• Define and guide new ways of working that enable an audience strategy to inform creative, content, media, and analytics workflows through the lens of audience science, leveraging Epsilon, proprietary data products, and third-party audience platforms.
• Apply proprietary audience intelligence capabilities to help answer clients’ biggest business challenges and uncover new, undetected revenue and growth opportunities.
• Translate audience insights into actionable direction and strategies for all inter-agency teams, including media, creative, experience and CRM,
• Provide thought leadership regarding audience-led capabilities, strategy, and DCO to the industry and senior marketing clients.
• Build client and industry presentation materials and present to director, VP, and C-suite level clients with a clear storyline that addresses client business needs.
• Serve as a mentor and thought leader to a team of managers and analysts, and be willing to share knowledge and teach expertise to members of the team within analytics and other cross-functional teams.
• Exhibit strong analytical, project management, storytelling and communication skills.

Qualifications

Desired Skills

We are seeking individuals with excellent quantitative skills, extensive experience performing quantitative analysis and the ability to interpret data from multiple sources. Candidates should have working knowledge of and/or experience using tools such as:

• SQL, SAS, R, or Python
• Familiarity with data visualization using tools such as Tableau, R, and advanced knowledge of Microsoft Excel and PowerPoint 
• Familiarity with web analytics platforms such as Google Analytics and Adobe
• Advanced presentation, storytelling, and project management skills
• Commitment to building teams and collaborative work process.

Desired Experience

• 5-7 years in marketing analytics in a consulting and/or agency role
• Has a mastery of the digital analytics space and has innovated to develop new opportunities.
• Has exhibited strong communication skills with senior level roles, and has the ability to explain complex concepts to diverse audiences.
• Has managed and/or mentored across a large team - advocating for them, delegating responsibilities and providing training, project and career support.

Additional Information

Compensation Range: $81,500 - $128,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of