Data/Reporting Analyst II – Communications & External Affairs

Parks & Recreation 

Data/Reporting Analyst II – Communications & External Affairs

Posting Expires: February 7, 2025 

Salary Range: $47,475 - $70,000/annually 

 

Summary

The Data Reporting Analyst II supports the Division of Communications & External Affairs by analyzing, managing, and presenting data to enhance the department’s communication strategies. This role involves collecting and interpreting data, creating reports, and providing insights that drive decision-making and improve communication initiatives. The ideal candidate is highly analytical, detail-oriented, and proficient in data visualization tools, with a strong understanding of communication metrics and trends.

 

Key Responsibilities 

Data Collection and Analysis

• Collect, analyze, and interpret data from various sources, including social media platforms, website analytics, surveys, and program engagement metrics.
• Identify trends and insights to evaluate the effectiveness of communication strategies and campaigns.
• Develop dashboards to track key performance indicators (KPIs) for communication efforts.

Reporting

• Create clear, visually appealing, and actionable reports for stakeholders, including senior leadership, program managers, and external partners.
• Present findings and recommendations to the Division of Communications to inform and optimize outreach strategies.
• Collaborate with team members to ensure accurate reporting and alignment with departmental goals.

Strategic Support

• Work closely with the Communications team to identify data-driven solutions for increasing community engagement.
• Provide insights to enhance content development, digital outreach, and public relations efforts.
• Evaluate the performance of campaigns, events, and programs using quantitative and qualitative methods.

Data Management

• Ensure the integrity and security of data by following best practices for collection, storage, and reporting.
• Maintain and organize a database of historical communication metrics for ongoing reference.
• Develop and update processes for collecting and analyzing new data streams.

Cross-Functional Collaboration

• Partner with other divisions within the Department of Parks and Recreation to align communication strategies with organizational priorities.
• Assist in the creation of communication materials by providing data insights and supporting messaging.
• Train staff on data tools and interpretation as needed.

 

 

Qualifications

• Education: Bachelor’s degree in communications, marketing, media, data analytics or a related field.
• Experience: Minimum of 3 years of experience in data analysis, reporting, or a related role; experience in a communications or public-sector setting preferred.

 

Technical Skills

Proficiency in data analysis tools such as Excel, Tableau, or Power BI.

Familiarity with Google Analytics, social media analytics tools, and CRM platforms.

 

Soft Skills

Strong analytical and critical-thinking abilities.

Excellent communication and presentation skills.

Ability to work independently and collaboratively in a team-oriented environment.

 

Competencies

Strong attention to detail and organizational skills.

Ability to translate complex data into actionable insights.

Commitment to equity, diversity, and inclusion in communication strategies.

 

Work Environment 

This is a hybrid role requiring occasional on-site attendance at department offices, parks, and community events.

 

It is the policy of the City of Atlanta (“COA”) that qualified individuals with disabilities are not discriminated against because of their disabilities regarding job application procedures, hiring, and other terms and conditions of employment. It is further the policy of the COA to provide reasonable accommodations to qualified individuals with disabilities in all aspects of the employment process. The COA is prepared to modify or adjust the job application process or the job or work environment to make reasonable accommodations to the known physical or mental limitations of the applicant or employee to enable the applicant or employee to be considered for the position he or she desires, to perform the essential functions of the position in question, or to enjoy equal benefits and privileges of employment as are enjoyed by other similarly situated employees without disabilities, unless the a