Global Marketing & Product Manager
GetingeAbout the role
With a passion for life
Join our diverse teams of passionate people and a career that allows you to develop both personally and professionally. At Getinge we exist to make life-saving technology accessible for more people. To make a true difference for our customers – and to save more lives, we need team players, forward thinkers, and game changers.
Are you looking for an inspiring career? You just found it.
Job Overview
Lead marketing and product management for the life cycle of Getinge products in the global market. Drive the upstream marketing aspects of product development to bring new products and/or product improvements to market. Identify and explore significant market opportunities where Getinge can bring substantial value to our customers. Serve as the global brand manager and technical product lead for the portfolio. Collaborate with cross-functional colleagues and regional sales and service organizations. Maintain compliance to quality policy, procedures, and industry standards. Represent Getinge in customer relations to ensure product quality and service for the portfolio to bring customer satisfaction for the health and safety of patients.
Job Responsibilities and Essential Duties
Global Product Manager Responsibilities
- Prepare product launches. Manage products in portfolio throughout the product life cycle working cross-functionally with Quality, Project Management, Strategy, R&D, Operations and Supply Chain, Regulatory, Clinical, Compliance, Regional partners, and the Training organization.
- Manage the product life cycle of products within portfolio.
- Represent marketing on cross-functional product development teams. Provide market requirement specifications by integrating voice of customer, competitive intelligence, and an understanding of best practices for the specialty to define market needs and product requirements.
- Develop and update long-term strategic plan annually. Partner with cross-functional partners to develop the product strategy road map, develop global brand marketing and product launch programs, and support regional market introduction or expansion programs, as needed.
- Provide technical input for customer communications related to products; including promotions, complaints, and/or field actions.
- Create and manage clinical literature surveillance in support of internal and field requirements
- Monitor and update organization on market trends and upcoming publications or presentations related to portfolio products or business area.
- Be proactive or quick in response to prepare field/SSUs for market opportunities and competitive threats.
Upstream Product Management Responsibilities
- Support development of clinical and economic value propositions for each new product or therapy.
- Lead Marketing role on cross-functional development program teams. Support User Requirement development and other design file documentation with evidence development that supports value propositions.
- Support marketing strategy, global segmentation, targeting and positioning for new products.
- Support long-term strategic planning process and execution of plans for product segment, partnering with cross-functional business unit and region partners to ensure global alignment on plans.
- Monitor product pricing and costs; recommend opportunities that optimize market dynamics
- Assess current and future marketing opportunities or competitive threats.
Downstream
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