Employment Brand Marketing Manager
Caterpillar Inc.About the role
Career Area:
MarketingJob Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Key Responsibilities
- Own and evolve the global employment brand and employee value proposition (EVP) to ensure market alignment and differentiation.
- Develop and execute an employment brand content strategy across digital channels, job platforms, social media, and talent communities.
- Partner with Talent Acquisition leaders to build proactive workforce marketing plans aligned to hiring priorities and future skill needs.
- Respond rapidly to reactive talent demands, adjusting messaging, campaigns, and channels to support urgent or hard‑to‑fill roles globally.
- Provide insights and recommendations to TA and HR leaders on market trends, candidate behavior, and employer brand performance.
- Collaborate with Marketing, Communications, and Social Media teams to ensure consistent brand voice and storytelling across all touchpoints.
- Measure, analyze, and optimize employment brand initiatives using data, dashboards, and recruiting metrics.
- Ensure employment brand messaging supports inclusion, accessibility, and a skills‑based talent approach.
Required Skills
- Employment brand strategy and employer value proposition development
- Talent marketing and recruitment marketing campaign execution
- Content strategy, storytelling, and digital media optimization
- Workforce marketing analytics and insight generation
- Stakeholder partnership and influence across TA, HR, and Marketing
- Global mindset with ability to scale solutions across regions
- Strong written, visual, and executive‑level communication skills
Preferred Skills
- Experience supporting global or enterprise‑scale hiring initiatives
- Familiarity with skills‑based talent acquisition models
- Social media strategy and employer brand community management
- Experience influencing senior TA or HR leadership with market insights
- Knowledge of employer brand measurement tools and platforms
Additional Info:
- The primary location for this position is Irving, TX
- This role requires 5 days a week in office
- Domestic relocation is available for those who qualify
- Sponsorship is not available
What You Will Get:
- Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world.
- Here you earn more than just a salary because we value your performance. We offer a total rewards package that provides benefits on day one (medical, dental, vision, RX, and 401K) along with the potential of an annual bonus. Additional benefits include paid vacation days and paid holidays.
- All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.
About Caterpillar –
Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exce
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