Senior Biddable Account Manager (Paid Social)

ABOUT CROUD & ROLE OVERVIEW

Croud is a global brand and performance media agency that helps businesses drive sustainable growth in an evolving marketing landscape. Combining deep expertise in performance marketing with brand strategy, integrated media, social, creative, and analytics, Croud delivers a Return on Intelligence so brands can make their next best move.

Founded in 2011 to reinvent the agency model, Croud combines 600+ in-house digital experts with a global network of 2,900 on-demand marketing specialists. This unique model enables us to operate with agility, delivering tailored solutions that drive meaningful and measurable growth for our clients in over 120 markets and 60+ languages.

Located in the heart of SoHo, our New York office is home to a group of 100+ highly-skilled marketers, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud New York offers hands-on experience working with some of the world's leading brands across every industry sector.

Find out more about Croud NY in here!

This is a client-facing, front-line management role for a highly intelligent, charismatic and creative thinking leader who is passionate about paid social media and performance-driven e-commerce marketing.The successful candidate will demonstrate deep paid social expertise across multiple platforms and international markets, strive for repeatable success through rigorous testing and optimization, and have a desire to question everything in pursuit of operational and client service excellence. They will be expected to provide bold and confident recommendations and sound leadership, backed by innovative flair and analytical experience.

The ideal candidate will work across Meta (Facebook/Instagram), TikTok, LinkedIn, Pinterest, Snapchat, X, and other paid social platforms, with a focus on planning, creating, managing, and optimizing paid advertising campaigns that drive measurable e-commerce results for a global DTC brand. As a Senior Account Manager, the ideal candidate will have responsibility to manage and mentor 1-2 account managers and/or associates, autonomously lead day-to-day client relationships, and exhibit deep multi-platform paid social expertise with proven experience managing international campaigns.

At Croud, our vision centers around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

• In it together - our value on integration, collaboration and outcomes

• Eye on the future - our value on futurism, creativity and passion

• Generous in spirit - our value on people, development and inclusion

• Do what you say - our value on integrity and accountability

• Make a difference - our value on purpose and impact

RESPONSIBILITIES

Campaign Management & Optimization

• Plan, create, manage, optimize, and forecast paid social campaigns across Meta (Facebook/Instagram), TikTok, LinkedIn, Pinterest, Snapchat, X, and emerging social platforms

• Execute and oversee paid social campaign processes from start to finish, including audience research and strategy, creative briefing and testing, campaign trafficking, troubleshooting, optimization and reporting

• Manage global campaign execution across international markets, navigating platform, strategy, budget allocation, promotion, and creative nuances

• Establish and execute strategies to deliver results against primary client KPIs including ROAS and new customer acquisition

• Drive continuous improvement through structured testing frameworks (creative testing, audience testing, placement optimization, bidding strategies)

E-commerce & Performance Expertise

• Manage catalog integration and dynamic product ad strategies to maximize product discovery and conversion (Catalog ads, ASC, GMV Max, etc.)

• Develop sophisticated audience strategies including custom audiences, lookalikes, prospecting vs. retention segmentation, third-party data providers, and first-party data activation

• Optimize for e-commerce KPIs including ROAS, CAC, new customer acquisition, AOV, and customer lifetime value

• Understand and navigate attribution models (last-click, view-through, multi-touch) and work with third-party attribution p