Lead, Global Digital Marketing (Fitness, Running, Women’s Sports & Athletes)

In Nike Digital Marketing, our role is to serve the athlete at the pace of culture in the places & spaces that matter most to them. This team is uniquely designed to connect the emotion of the Nike Brand, product, and experiences to athletes in new and powerful ways. The Global Digital Marketing offense delivers disruptive digital strategies to enhance brand concepts in service of our greater vision of making athlete dreams real.

WHO WE ARE LOOKING FOR

We are hiring positions in the following three fields of play: Fitness, Running, Women's Sports & Athletes.

We’re looking for three Global Digital Marketing Leads who will lead fresh & distinctive digital strategies and plans that expand Nike’s brand connection & influence across Fitness, Running, or Women’s Sports & Athletes, respectively.

The ideal candidate is deeply passionate about sport and has a strong vision for how Nike can cultivate innovation and inspiration, on-platform and off-platform. Deep digital marketing experience and calculated risk-taking is key to thriving in this role, as is a deep understanding of the consumer.

Our passion for sport

In addition to functional expertise, experience and/or passion and interest in each Field of Play is also important.

Fitness

We believe that fitness makes athletes better in sport and life. Our ideal candidate has experience in fitness, shares our passion for progress, and is steeped in the culture of fitness, across strength, HIIT, yoga, Pilates, and walking as well as the athlete mindset. A strong point of view on opportunities for distinction in the fitness landscape is preferred.

Running

Running is at the heart of the brand, and we couldn’t be more excited about our future. The ideal candidate has a strong passion for running, as well as a pulse on what’s happening in running culture, the community, and competitor landscape. An understanding of running product and a strong point of view on how we can use digital experiences & Nike-only distinction to inspire, educate, and serve runners is preferred.

Women’s Sports & Athletes

Women’s sports are setting the pace, on and off the court, pitch, and field. The ideal candidate is passionate about the Women’s Game (including Basketball, Global Football and/or Tennis), with a pulse on how Nike Women’s Athletes are influencing sport and culture and has a point of view for how Nike can bring the Future of Sports, Nike and the Industry into the now.

WHAT YOU WILL WORK ON

This role will define and lead global digital marketing plans to make athlete dreams real, delivering both disruptive ideas to ignite the brand as well as orchestrating digital experiences to drive growth for Nike’s footwear and apparel. That includes managing end-to-end digital marketing content & journey briefs, led through Nike Athletes as our strongest point of distinction to create the most innovative marketing in Sports & Retail.

WHO YOU WILL WORK WITH

We’re a diverse, inclusive, innovative, and passionate team. These roles will report to the Global Digital Marketing Director for Fitness, Running, or Women’s Sports & Athletes, respectively. You will work closely and collaboratively with Global Brand Management, Integrated Media, Social, Comms, Sports Marketing, Creative, and Business leads, in Global as well as with Geography partners in North America, APLA, Greater China and EMEA. As needed, you will manage agencies and partners to bring strategies to life.

WHAT YOU WILL BRING

You will bring a desire to be part of a fast-paced, high energy, skilled team of digital marketers who have a passion for sport and crafting meaningful connections between consumers and the Nike brand. You have a strong understanding of digital marketing/storytelling and sport culture.

• Bachelor’s degree or equivalent combination of relevant education, experience and training
• 5+ years of experience driving Digital Marketing at a global, geo and/or city level
• Expertise and knowledge of the culture, athlete mentality, and a genuine excitement and passion for your field of play
• Strong understanding of full funnel digital marketing strategies and how to collaborate with brand, creative, paid media, retail, social & comms
• Strong analytical skills and proven capability to use data to drive business & marketing decisions
• Effective communicator, both written and verbally
• Great interpersonal skills and teamwork mentality and ability to work well with many different specialists
• Experience managing agencies and third-party vendors
• A strong sense of personal accountability, a bias for action, and an ability to work autonomously