Annual Giving Associate Director

As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive.

Job Location (Full Address):

300 East River Rd, Rochester, New York, United States of America, 14623

Opening:

Worker Subtype:

Regular

Time Type:

Full time

Scheduled Weekly Hours:

40

Department:

100006 Ofc Sr Vice Pres Advancement

Work Shift:

UR - Day (United States of America)

Range:

UR URG 110

Compensation Range:

$60,431.00 - $84,603.00

The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job's compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.

Responsibilities:

GENERAL PURPOSE
The Associate Director, Annual Giving is a member of the Annual Giving Direct Response Team (UR Medicine) and works closely with the Director of Development on direct marketing annual giving campaigns for select University of Rochester Medical Center units to achieve fiscal year dollar and donor goals within an approved budget. This role manages a portfolio of Medical Center units (to be determined post-hire and subject to change depending on organizational priorities) for which they plan and execute all direct mail, email, and digital solicitations of relevant donors, grateful patients, academic alumni, and community members. The Associate Director also serves as the primary Annual Giving Program (AGP) liaison with units in their portfolio and represents those units’ interests within AGP. As part of the AGP team, the Associate Director contributes to overall annual giving success, which includes a variety of key performance indicators beyond total gift revenue and total donor count and Annual Giving initiatives that transcend campuses and programs.

ESSENTIAL FUNCTIONS

Strategy direction: Create and implement long and short-term strategies for assigned unit campaigns as a part of overall Annual Giving Program plan for the fiscal year. Responsible for achieving goals for assigned URMC units. Includes:

• Work closely and directly with assigned unit staff, department heads and directors to coordinate a year-long plan of solicitations, communications and timelines, while maintaining a consistent image and message. 
• Through ongoing meetings and conversations, build and maintain positive relationships with internal and external partners, unit staff, physicians, PR and marketing staff, designers, and vendors
• Within the unit plan, develop and oversee mail, email and digital campaigns for assigned units.
• Use analytics to guide campaigns and budget allocation for each project.
• Collaborate with and monitor external mail house vendors on executing mailings.
• Periodically conduct benchmarking research to refine messaging and solicitation strategies.
• Analyze program results throughout the year and recommend changes to achieve goals.
• Present quarterly reports throughout the fiscal year to unit contacts and Advancement principals. Present to unit leadership at other intervals as needed/requested.
• Review and refine reporting mechanisms to maximize analysis of annual giving efforts. Create ad-hoc reports as needed.

Primary point of contact/liaison with fundraising units and with campus partners (marketing groups, for example) on digital fundraising initiatives, most notably the annual Day of Giving.

Direct marketing content production:

• Produce copy for all direct mail and electronic appeals. Manage creative process of solicitations, selecting and working with designers, printers and mail fulfillment vendor across multiple units (clinical and or academic, subject to assignment) consistent with a rigorous schedule of solicitation waves throughout the fiscal year.
• Utilize unit publications (e.g., e-newsletters, web sites, etc.) for product knowledge to inform donor-centric solicitations.
• Interview grateful patients or other constituents (e.g. students, staff, alumni) as necessary for appeals and develop written copy. Obtain HIPAA release forms from grateful patients being featured in solicitations.
• Manage internal and unit-based approval process, working closely with unit partners, faculty/administration leaders or their de