VP, Product Marketing

About the Opportunity

Contentful is a leading content platform for digital-first companies, enabling teams to create, manage, and deliver content across any digital channel. We are seeking a strategic and dynamic leader to join our team as the Vice President of Product Marketing Management. This individual will play a key role in driving the global product marketing strategy for Contentful’s portfolio, delivering customer-driven innovation and accelerating growth in an evolving market.

As the Vice President of Product Marketing Management, you will lead the global product marketing strategy and oversee a talented team responsible for positioning, messaging, competitive analysis, and go-to-market execution. You will be responsible for shaping the future of Contentful’s product offerings while collaborating cross-functionally with product management, sales, and customer success teams. Your leadership will directly impact product adoption, customer satisfaction, and revenue growth.

What to Expect

• Lead and scale the global product marketing function, driving go-to-market strategies across Contentful’s product portfolio.
• Develop and communicate clear, impactful product messaging and positioning that resonates with target audiences and differentiates Contentful in a competitive market.
• Collaborate with product management to drive product roadmaps that align with market needs and deliver measurable business impact.
• Conduct market and competitive analysis, using insights to inform product development and strategic positioning.
• Develop and execute successful product launches that maximize market impact and customer adoption.
• Oversee the creation of compelling sales enablement materials, including demos, case studies, and presentations, to support both direct sales and partner sales channels.
• Drive product marketing campaigns that align with content, demand generation, and customer success initiatives.
• Lead and mentor a high-performing team of product marketers, fostering a culture of collaboration, innovation, and results.
• Act as a thought leader both internally and externally, representing Contentful at industry events, in media interactions, and with analysts.
• Partner with executive leadership and cross-functional teams to ensure product marketing efforts align with broader company goals and KPIs.
• Provide strategic guidance on pricing and packaging strategies, working closely with finance and product teams.

What You Need to be Successful

• 15+ years of experience in product marketing leadership roles, with a proven track record of building, scaling and managing high-performing teams while driving successful go-to-market strategies.
• Experience in SaaS or digital-first platforms, particularly in content management, API-driven products, or marketing ecosystems.
• Strong expertise in developing product messaging and positioning, a deep understanding of competitive differentiation, and applying messaging across multiple different personas. 
• Demonstrated success in leading launches multiple times a year to scale new products. Experience in launching in new categories in the global market is a plus. 
• Exceptional communication skills, with the ability to distill complex technical concepts into clear, simple and engaging narratives for diverse audiences.
• Analytical and strategic mindset, with experience using data to inform decisions and track the success of product marketing initiatives.
• Proven ability to collaborate with product management, sales, marketing, enablement and customer teams to drive alignment and achieve business objectives.
• Experience in leading product marketing efforts across multiple product lines, including product launches, sales enablement, and market expansion strategies.
• Creativity mindset with the ability to challenge the status quo, dream big, take risks and influence execution of new ideas. 
• Prior experience in senior product marketing roles at fast-growing companies is a plus.

What's in it for you?

• Join an ambitious tech company reshaping the way people build digital experiences
• Full-time employees receive Stock Options for the opportunity to share in the success of our company
• Comprehensive healthcare package covering 100% of monthly health premiums for employees  and 85% of costs for your dependents. 
• Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
• We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss,  education days, and volunteer days