Associate Director, HCP Promotions - Migraine

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The HCP Promotions Marketing Lead will report to the Head of Marketing for QULIPTA.  This role will play a critical part in leading the strategic evolution and execution of the Go to Market model in migraine prevention.

Responsibilities:

• Development of marketing strategy and tactics to enhance customer experience aligned to business goals leveraging market insights and clinical data.
• Lead omnichannel strategy to determine the optimal promotional approach across specialties (Neurologists, Primary Care, NP, PA)  
• Work collaboratively within the migraine prevention HCP brand team in addition to teams across the migraine portfolio team to ensure alignment (eg peer to peer team, consumer marketing)  
• Effectively manage multiple agency partners to produce deliverables within timelines and allocated budget
• Gain approval for marketing materials through internal review processes to ensure marketing activities are in compliance with medical, regulatory and legal requirements.
• Partner with internal cross functional groups (Legal, Regulatory, Medical, Clinical, Sales Training, Market Analytics and Business Insights) to ensure alignment and consistency of HCP strategy and execution
• Define key performance metrics & assess performance of brand promotional investments
• Maintain detailed understanding of disease and competitive marketplace
• Develop and deliver presentations to key internal stakeholders (Integrated Brand Team, leadership team, sales teams) and external audiences

Qualifications

• Minimum 5 years of pharmaceutical marketing experience required, or 3 years with a background in sales or strategic agency role