Senior Product Marketing Manager

Yext (NYSE: YEXT) is the leading brand visibility platform, built for a world where discovery and engagement happen everywhere — across AI search, traditional search, social media, websites, and direct communications. Powered by over 2 billion trusted data points and a suite of integrated products, Yext provides brands the clarity, control, and confidence to perform across digital channels. From real-time insights to AI-driven recommendations and execution at scale, Yext turns a brand's digital presence into a competitive advantage, which is only possible through our team of innovators and enthusiastic collaborators. Join us and experience firsthand why we are consistently recognized as a ‘Best Place to Work’ globally by industry leaders such as Built In, Fortune, and Great Place To Work®!

We’re looking for a Senior Product Marketing Manager who blends strong strategic thinking with thoughtful execution. This role sits at the heart of how Yext communicates product value — shaping messaging frameworks, managing roadmap narratives, supporting release communications, and ensuring the field is equipped with consistent, high-quality assets.

You’ll work across multiple product areas, building systems and assets that scale, maintaining a pulse on competitive shifts, and enabling the field to tell a confident, differentiated story. This role is ideal for a PMM generalist who enjoys cross-functional partnership, clear communication, and crafting messaging that resonates.

What You’ll Do

Product Messaging & Release Communications

• Own the end-to-end alignment of Yext’s product messaging across roadmap materials, sales assets, and marketing channels.
• Maintain and evolve the company-wide product roadmap deck, ensuring content is clear, value-led, and easy for GTM teams to use.
• Create, organize, and continuously refine core sales assets — including pitch decks, one-pagers, and product value narratives — ensuring they stay accurate, high-quality, and aligned to product strategy.
• Maintain message consistency across all assets and channels, including the website, ensuring GTM teams speak with a unified voice.
• Own the product release communications for Tier 1 releases and supporting materials that bring clarity to new capabilities.

Competitive Intelligence & Field Enablement

• Maintain a pulse on competitive signals, industry shifts, and emerging trends that influence how we position Yext.
• Synthesize competitive learnings into clear frameworks and messaging guidance that help Sales respond confidently in the field.
• Develop enablement materials that translate competitive insight into practical talk tracks, objection handling, and proof points.
• Ensure competitive insights inform both roadmap conversations and messaging updates.

Messaging Systems & Scalable PMM Infrastructure

• Build and maintain a messaging GPT (or similar system) that enables consistent, high-quality messaging across PMM and GTM teams.
• Establish processes to keep messaging systems aligned with new releases, product narratives, and competitive insights.

Cross-Product GTM Project Support

• Support cross-product GTM initiatives by contributing strategic messaging, coordinating asset updates, and ensuring alignment across functions.
• Serve as a key connector across Product, Sales, and Marketing to keep GTM activity cohesive and clear.

What You Bring

• 10+ years of B2B SaaS product marketing experience. Previous experience in content marketing or journalism is a plus. 
• Exceptional writing, messaging, and storytelling skills — with the ability to simplify complexity.
• Strong cross-functional collaboration experience across Product, Sales, Marketing, and Customer Success.
• A systems-oriented mindset — comfortable creating frameworks, templates, and tools that scale.
• Experience building sales enablement materials and influencing GTM success across both direct and indirect channels.
• Ability to manage multiple projects across product lines with clarity and organization.
• A proactive, resourceful operator with high attention to detail and a strong sense of ownership.
• Comfort working as a generalist supporting diverse product areas and GTM priorities.

Why You’ll Love It Here

• Cross-Product Impact — Work across multiple product lines and shape the messaging that represents Yext in the market.
• Strategic + Execution Balance — Influence product and GTM narratives while owning high-quality outputs that drive results.
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