Sr. Field Marketing Manager - West

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Corporate Overview

In today’s cyber threat landscape, protection starts with people. At Proofpoint, that simple truth fuels our passion for protecting users, the data they create, and the systems they rely on from a uniquely people-centric perspective.

And we’re just as passionate about finding the right people to help us in that mission. When you join Proofpoint, you’re helping to:

• Build and enhance our proven security platform
• Blend innovation and speed in a constantly evolving cloud environment
• Analyze new threats and offer deep insight through data-driven intel
• Collaborate with customers to help solve their toughest security challenges

We are singularly devoted to helping our customers protect their greatest assets and biggest security risk: their people. That’s why we’re a leader in next-generation cybersecurity—and why more than half of the Fortune 100 trust us as a security partner.

The Role

Proofpoint is seeking a results-driven Field Marketing Rockstar who thrives in a fast-paced environment to generate demand and contribute to pipeline creation. In this role, you’ll work closely with Sales leadership in the West region and your fellow marketing peers to develop and implement the marketing strategy, plan, and budget for the region. You will strategically plan and execute integrated high-impact marketing programs to promote current and prospective customer engagement and drive pipeline growth and customer loyalty, deploying the right mix of marketing programs to reach, educate, nurture and convert our target audiences driving high quality leads and opportunities. Reporting to the Sr. Director, Americas Field Marketing, the ideal candidate is a modern marketer that has a demonstrated track record of upmarket pipeline generation and deal acceleration programs.

Your day-to-day

• Plan, manage, execute, and measure the quarterly regional marketing plan to create and accelerate opportunities and position Proofpoint as a thought leader
• Ensure strong communication with key stakeholders by creating a high level of awareness, excitement and adoption of marketing programs and resources
• Exceed key quarterly metrics goals and track program results, measuring program success and reporting metrics
• Manage and execute multi-faceted event programs, including in-person and virtual seminars, webinars, executive conferences & roundtables, industry events, and networking events, as well as developing pre and post event plans
• Provide onsite execution support for marketing programs 
• Conceptualize and manage meeting makers, appointment-setting and direct mail campaigns
• Identify and manage relevant industry associations and ensure proper level of engagement
• Build technology partner co-marketing programs into the regional marketing plans
• Track lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner
• Work closely with corporate public relations to drive brand awareness in the region
• Establish and proactively manage field marketing budget, being vigilant in tracking and effective in spend
• Align with Sales VPs and Regional Directors to understand the market trends in the region and customize programs as needed to help drive quota attainment goals

What you bring to the team

• Minimum of 8 years of experience in a high-tech B2B sales-facing marketing role
• A passion for Field Marketing and working with sales to generate pipeline and drive the business
• Success in managing integrated marketing campaigns and programs to generate new business, cross-sell and up-sell pipeline, and accelerate sales
• Ability to demonstrate leadership, innovation and creativity, and an innate ability to think outside of the box
• Enthusiasm for challenges and a strong work ethic
• Excellent strategic thinking skills with ability to make data-driven decisions
• Experience working with sales leadership and ability to influence others cross functionally
• Initiative, a sense of urgency, ability to multi-task, strong organizational and project management skills, and a "can do" attitude
• Excellent interpersonal, presentation and communication skills (both verbal & written)
• A positive attitude, friendly outgoing demeanor, and willingness to take a few risks
• Willing to travel 25% of the time

Why Proofpoint 

Protecting people is at the heart of our award-winning lineup of cybersecurity solutions, and the people who work here are the key to our success. We’re a customer-focused and dri