Senior ABM Manager

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

We’re seeking a high-energy, results-oriented Senior Account-Based Marketing (ABM) Manager to drive revenue growth through strategic ABM programs targeting upper mid-market and enterprise accounts. You’ll own the design and execution of multi-channel campaigns that generate awareness, influence pipeline, and accelerate deal velocity. This role is highly cross-functional, partnering closely with Demand Generation, Sales, and Revenue Operations to deliver full-funnel impact.

If you thrive in fast-paced environments, love turning data into strategy, and can orchestrate campaigns across multiple touchpoints, this is a career-defining opportunity to shape Later’s enterprise growth.

What you'll be doing:

Strategy

• Develop and execute Later’s ABM strategy for 1:1, 1:few, and 1:many programs across priority accounts.
• Align closely with Sales and Demand Gen leadership on ICP, account prioritization, and coverage strategy.
• Define and track ABM success metrics, ensuring programs directly influence pipeline and revenue.

Technical/ Execution

• Launch integrated, multi-channel campaigns (email, paid media, direct mail, webinars, events).
• Build tailored content experiences by buyer role and vertical (e.g., CPG, beauty, retail, QSR).
• Leverage platforms like HockeyStack, Salesforce, and various ad platforms to orchestrate and measure campaigns.
• Continuously optimize campaigns using engagement signals, pipeline progression, and ROI reporting.
• Lead webinars and partner marketing initiatives as part of ABM execution.

Team / Collaboration

• Partner cross-functionally with Design, Web, Creative, and Brand teams to develop campaign assets.
• Collaborate with Revenue Operations and Data teams to ensure accurate targeting, tracking, and attribution.
• Act as the day-to-day ABM partner to Sales leaders, SDRs, and BDRs—keeping campaigns aligned and on track.
• Report weekly to the Director of ABM & GTM and VP of Demand Generation with insights, blockers, and next steps.

Leadership

• Operate as the lead for Later’s ABM function, setting a high standard for execution and collaboration.
• Champion Later’s core values and act as a primary driver of our success in enterprise growth.

Research/Best Practices

• Conduct competitor and industry research to ensure ABM programs remain innovative and industry-leading.
• Stay on top of emerging ABM technologies, channels, and best practices.
• Share insights and evangelize ABM across marketing and sales teams.

What success looks like:

• Within 90 days: ABM campaigns are launched for at least 2 priority enterprise segments, with clear reporting dashboards in place.
• Within 6 months: ABM programs are consistently influencing pipeline, with measurable contributions to opportunity creation and deal velocity.
• Within 12 months: ABM is a fully embedded growth engine—trusted by Sales, influencing a significant percentage of closed-won deals, and seen as a best-practice function across Later.
• Stakeholders (