Executive Director, Demand Integrations

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary

We are on the lookout for a seasoned Executive Director of Demand Integrations with a rich background in programmatic advertising technology and CTV/Streaming. This role is instrumental in optimizing demand into FreeWheel's programmatic module, enhancing API functionality to maximize yield monetization for our sell-side partners. The ideal candidate will bring a strategic vision, deep technical expertise, and a track record of driving revenue growth through innovative programmatic solutions. This position reports directly to the VP, Programmatic Demand and sits within the Revenue Organization.

Job Description

Core Responsibilities

• Lead the strategic oversight of demand integrations within FreeWheel's programmatic module, ensuring optimal performance and revenue maximization.

• Act as the organization's leading expert on programmatic demand integrations, advising on strategic initiatives and innovative solutions to enhance yield monetization.
• Develop cutting-edge strategies to optimize demand liquidity, fine-tuning FreeWheel's Exchange efficiency to attract optimal buyer engagement and maximize monetization.
• Foster strong collaboration with cross-functional teams, aligning programmatic strategies with broader business objectives and operational excellence.
• Mentor and manage a team of program directors, cultivating an environment of continuous improvement, strategic insight, and high performance.
• Leverage extensive experience in supply/demand path optimization and advanced API development to drive efficiencies and superior ad performance.
• Engage in high-level negotiations with strategic partners, securing advantageous agreements that align with FreeWheel’s monetization strategies.

Required Skills and Qualifications:

• 10+ years of experience in programmatic advertising, with a significant focus on video and connected TV (CTV) platforms.
• Demonstrated expertise in the integration and optimization of programmatic demand within ad server ecosystems, preferably with FreeWheel technology.
• A proven track record of developing strategies that enhance publisher monetization and optimize demand liquidity.
• Exceptional leadership abilities, with experience managing senior-level teams and fostering a culture of innovation and results-oriented performance.
• Strong analytical skills, with the capability to translate complex technical details into strategic business plans.
• Outstanding communication and negotiation skills, adept at interacting with a range of stakeholders and partners.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Compensation

Primary Location Pay Range: $192,396.48 - $288,594.72

Targeted Commission: $108,000.00

Our sales compensation programs offer the potential for significant upside above targeted earnings for those who overachieve their sales targets.

Comcast intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recogniz