Director, Thought Leader Engagement Marketing
AlkermesAbout the role
The successful candidate will be a key member of the Thought Leader Engagement team for the Psychiatry Marketing franchise at Alkermes. The Psychiatry franchise consists of ARISTADA, a long acting injectable for schizophrenia, and LYBALVI, an oral treatment for schizophrenia and bipolar 1 disorder. The role will be responsible for strategic planning and execution of peer-to-peer education across the franchise including speakers bureau, product theaters, webcasts, and conferences. In addition, the role is responsible for gathering HCP insights through advisory boards.
Alkermes has adopted a hybrid working environment to support and meet the needs of employees and this role will operate in a flexible environment with 60% of time in the office and 40% from home.
Key Responsibilities:
- Lead franchise commercial strategy for speakers bureau
- Lead franchise commercial strategy for key congresses and meetings
- Develop content for peer-to-peer education and gain approvals through CCC process
- Manage 1 direct report
- Plan and implement national and regional conference product theaters
- Plan and implement national and regional webcasts for peer to peer education
- Develop working relationships with Key Opinion Leaders in psychiatry
- Serve as Thought Leader Engagement team liaison to brand teams and through brand planning process
- Monitor effectiveness of marketing program strategies and investments
- Proactively share insights & analytics with internal stakeholders to optimize brand strategy
- Lead HCP commercial advisory boards
- Manage key vendor and agency relationships
- Manage Thought Leader Engagement team budget
Minimum Education & Experience Requirements:
- Bachelor’s degree in business/science, advance degree preferred
- 12+ years of years of experience with positions of increasing responsibility
Preferred Skills and Knowledge Qualifications:
- Understanding of the FDA promotional guidelines and approval process and experience working with review committees
- Strategic thinker with the ability to forge focused business strategies with internal and external stakeholders
- Significant analytic skills, able to clearly interpret and distill scientific, clinical and commercial information
- Ability to effectively plan, prioritize, execute, follow up, anticipate problems, and find solutions
- Ability to work across multiple functions (sales, compliance, finance, public affairs, medical affairs, etc.)
- Ability to influence and gain consensus from peers and management
- Strong writing and presentation skills
- Understanding of industry code of conduct and ethics
Travel Requirements:
- Overnight travel ~20% including weekend travel at times for key conferences, advisory boards, & training meetings
The annual base salary for this position ranges from $177k to $210k. In addition, this position is eligible for an annual performance pay bonus. Exact compensation may vary based on skills, training, knowledge, and experience. Alkermes offers a competitive benefits package. Additional details can be found on our careers website: www.alkermes.com/careers#working-here
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