Research & Insights Analyst

Who We Are

Born from a mission to make prescription eyewear affordable and accessible to everyone, Zenni Optical has been changing the way people see the world since 2003. With complete prescription pairs for adults and kids starting at under $10, we’ve grown into a global brand with over 51 million pairs of glasses sold — and counting!

Based in the San Francisco Bay Area, we're proud to be the Official Eyewear of the San Francisco 49ers, Boston Celtics, Monster Jam, Ghost Gaming, TSM, Major League Pickleball and more. We've also partnered with tastemakers and designers like Chase Stokes, Jrue Holiday, and George and Claire Kittle to bring our brand to life in bold, meaningful ways.

Innovation is at the heart of everything we do at Zenni — from our revolutionary EyeQLenz™ with Zenni ID Guard™  glasses to our cutting-edge VR Vision Screener, we're constantly exploring new ways to improve vision and enhance lives. For more information, please visit zenni.com/press.

Candidate safety is important to us. Please note that all official communication will only be sent from @zennioptical.com addresses.

About the Role

Zenni’s Research Team is looking for a Research & Insights Analyst to be the team’s dedicated analytical specialist. You will own the quantitative methods, statistical rigor, and data-driven insights that inform decision-making across the organization — from audience strategy to product development and marketing. This role reports to the Sr. Director, Product Marketing & Research and partners cross-functionally with Data Engineering, AI/ML, Marketing, Product, Brand, Merchandising, CRM, and the Executive Team.

If based in the Bay Area, this role requires occasional in-office presence.

Responsibilities

• Conduct quantitative consumer research, e.g., design surveys, AB testing, develop sampling strategies, and conduct statistical analyses that drive strategic decisions
• Own audience segmentation and persona development, including data modeling, behavioral clustering, and ongoing validation
• Conduct pricing, revenue, and product performance analytics to highlight opportunities for growth
• Translate and present complex data into clear, actionable insights and recommendations for both technical and non-technical stakeholders
• Serve as the team’s methodological authority on all quantitative research, ensuring rigor, validity, and reproducibility
• Collaborate with Data Engineering, AI/ML, Paid Marketing and Finance to connect research insights with internal datasets to identify research topics
• Contribute to the team’s research roadmap and support cross-functional ad hoc requests

Basic Qualifications 

• 4–7 years of experience in quantitative research, consumer insights, market research, or applied analytics
• Strong foundation in statistical methods (e.g., hypothesis testing, regression, cluster analysis, bootstrapping, effect size measurement)
• Proficiency with survey platforms (e.g., Qualtrics) and statistical tools (e.g., R, Python, SPSS)
• Ability to communicate quantitative findings clearly to non-technical audiences
• Bachelor’s degree in a quantitative discipline; Master’s or PhD preferred

Preferred Qualifications 

• Experience with audience segmentation or persona development at scale
• Familiarity with pricing research methodologies (e.g., conjoint, Van Westendorp)
• Background in e-commerce, DTC, retail, or consumer products
• Experience with digital analytics platforms (e.g., ContentSquare, Google Analytics)
• Bay Area-based candidates are preferred!

 

U.S. Perks & Benefits:

• Annual Bonus Program
• Healthcare: 100% premiums covered for medical, dental, and vision for employees (50% for dependents)
• Basic Life and AD&D with option for additional voluntary coverage
• Short and long term disability coverage
• 401k with up to 4% match
• EAP and Spring Health that gives you and dependents access to free therapy and coaching
• Free access for you and your family to our digital wellness platform - Wellness Coach
• Generous PTO in addition to our Week of Zen - the time between Christmas and New Year’s to relax and recuperate
• Fully Paid Parental Leave - 16 weeks for bi