Area Director of Sales and Marketing ("Director de Area de Ventas & MKT")

POSITION PURPOSE

The Area Director of Sales & Marketing is tasked with proactively identifying and pursuing suitable business opportunities through a combination of tele-prospecting and direct sales in order to meet both personal and hotel revenue objectives. This role entails gaining a thorough understanding of how to support the property and enhance customer loyalty by delivering exceptional service at every customer touchpoint. The director will hold overall responsibility for total revenue management and yield strategies, including implementation and assessment of results across group and transient room sales, group food and beverage services, meeting room rentals, local catering, outlet services, and other revenue streams. Key strategies will encompass market mix, pricing, sales status, direct marketing initiatives, and acquisition performance. The objective is to optimize profitability for the resort while ensuring outstanding service quality for our customers. Additionally, the director will be accountable for analyzing market performance, potential outcomes, and achieving budget, forecasting, and target goals across a group of hotels.

ESSENTIAL RESPONSIBILITIES

• Manage and direct the sales effort of the sales & marketing team for two hotels.
• Enthusiastically and proactively sell the property’s concepts to group, corporate and leisure prospects in a way that best illustrates the identity of the brand as innovative and new.
• Prospect and qualify all lead sources through cold calls, tele-prospecting and networking to generate new opportunities.
• Consistently meets or exceeds individual and team sales and catering goals and hotel budgets
• Managing preferred corporate, wholesale, leisure transient, and group accounts that meet or exceed hotel revenue goals
• Negotiates contracts ensuring that all pertinent aspects of solicitation and closing are complete and documented
• Actively pursue new clients through creative/innovative sales techniques and aggressive prospecting
• Identify opportunities to upsell customer through food & beverage offerings, room upgrades, AV and lighting upgrades and spa faculties, if applicable
• Manages lead sources to ensure quantity and quality of leads
• Create customized Wedding Packages, Menus, and proposals, etc.
• Respond to all customer inquiries within 24 hours or sooner
• Maintain accurate CI/TY information on all bookings, specifically program details, client correspondence, traces and to-do lists
• Conduct unique site inspections that create a WOW experience for the customer
• Follow proper event management procedures for event execution to include but not limited to BEO creation, F&B forecasting, resume communication, amenity/VIP designation and room block management
• Produce and distribute accurate banquet/catering event orders, timelines, diagrams, and resumes within timeframe set by hotel
• Coordinate, plans and implements wedding related marketing tactics and events
• Produce and distribute 10-day Events Schedule and BEO Packet, as well as Daily Events Schedule
• Preside over weekly 10-day BEO reading and daily 3-day BEO readings
• Drive strategies to develop long term business relationships and repeat business
• Attend tradeshows, make on-site fi