Customer Growth Marketing Director

*This is a Hybrid position requiring 4-days a week in office at our Belmont location*

Say hello to opportunities.

 It’s not everyday that you consider starting a new career. We’re RingCentral, and we’re happy that someone as talented as you is considering this role. First, a little about us, we’re a $2 Billion annual revenue company with double digit Annual Recurring Revenue (ARR) and a $93 Billion market opportunity in UCaaS, Contact Center and AI-powered adjacencies. We invest more than $250 million annually to ensure our AI-enabled technology and platforms meet or exceed the needs of our customers. 

RingSense AI is our proprietary AI solution. It’s designed to fit the business needs of our customers, orchestrated to be accurate and precise, and built on the same open platform principles we apply to our core software solutions.

This is where you and your skills come in. We’re currently looking for: a

Growth Marketing Director to drive our broad scale customer adoption strategy and upsell initiatives. In this pivotal role, you’ll partner with various internal teams to develop and execute adoption &  marketing strategies that maximize awareness of products across our entire customer base.

You'll lead a team focused on creating content alongside internal stakeholders to accelerate customer adoption.

Key Responsibilities

• Design and implement holistic growth strategies focused on product adoption, usage, and upsell opportunities.

• Design and optimize multi-channel campaigns across email, in-app messaging, webinars, and SMS. 

• Oversee the development of compelling content alongside Demand Gen and PMM that showcase premium features and drives upgrade decisions

• Create segmentation strategies to target customers with personalized messaging based on usage patterns and needs.

• Expert at project management by coordinating campaigns, analytics, and content alongside Sales, Demand Generation, Business Intelligence, Customer Success, PMM, and Implementation.

• Develop data-driven campaigns to identify successful messaging, assets, and campaign insights.

• Establish clear KPIs alongside Business Intelligence for adoption and upsell success, with regular reporting to executive leadership.

• Maintain and communicate a calendar of outbound content with campaigns in progress, launched alongside KPIs showcasing results.

• Lead a cross-functional team of growth marketers specializing in content and multiple adoption / awareness campaigns.

Qualifications

• 8+ years of growth marketing experience with proven success in customer upsell strategies.

• Demonstrated track record of increasing user adoption metrics and upsell.

• Experience leading and developing marketing teams focused on customer expansion.

• Strong analytical mindset with ability to leverage data in decision-making.

• Strong communicator who is comfortable working in a rapid paced environment.

• Excellence in cross-functional leadership and stakeholder management.

• Bachelor's degree required; MBA or related advanced degree preferred.

Preferred Skills

• Background in SaaS or technology products with multiple pricing tiers.

• Proficiency with customer analytics platforms and marketing automation tools.

• Experience implementing account-based or customer marketing strategies at scale.

What we offer:  

• Comprehensive medical, dental, vision, disability, life insurance

• Health Savings Account (HSA), Flexible Spending Account (FSAs) and Commuter benefits

• 401K match and ESPP

• Paid time off and paid sick leave

• Paid parental and pregnancy leave 

• Family-forming benefits (IVF, Preservation, Adoption etc.)

• Emergency backup care (Child/Adult/Pets)

• Employee Assistance Program (EAP) with counseling sessions available 24/7

• Free legal services that provide legal advice, document creation and estate planning

• Employee bonus referral program

• Student loan refinancing assistance<