Associate Director, Marketing Intelligence

Summary 

Are you passionate about shaping the future of health and wellness? Do you dream of making a difference in this space? If so, we want to hear from you!  

Come join us at AbelsonTaylor Group, where you’ll find more than just a job, you’ll find a mission. We propel brands that enhance health and well-being to new heights. Here, you’ll experience a work environment designed to be as fulfilling as our values. We value your creativity, foster teamwork, and champion inclusiveness. We dream big and bold, always eager to learn, listen, and stay curious. Together, we drive positive change in the world. 

Now, we are on an unstoppable mission for an Associate Director of Marketing Intelligence to join our team. As an Associate Director, you will be challenged to derive, model, and interpret intelligence on the market, competitors, and investors.  In this role it is essential you will be proactive and work to identify key business challenges and relevant KPIs that will measure progress in surmounting those challenges.  

The Associate Director will turn measurement into reporting and deliverables that will help shape client strategies and creative and engagement opportunities. The Associate Director is responsible for contributing to the creation of client measurement and data collection plans and providing analytic insight on market conditions and campaign measures against key performance indicators. You will be a data storyteller with the ability to derive and communicate actionable recommendations from the data. This role will be responsible for managing mid-level analyst resources, multiple client brands, and the ability to manage workflows and prioritize projects appropriately.   

Ready to make a difference and be a part of something extraordinary? Join us on this journey toward a healthier, happier world! Apply now! 

What You'll Do 

Data Collection and Manipulation:  

• Creation of Performance Plans: Assists in the creation of performance measurement and data collection plans. 
• Integrate and Assess Data: Integrates data from multiple channels and sources for use in a single analysis and accurately assesses the quality of data 
• Client Success Measurement: Assist in the development of client success measurement plans.  
• Tagging Implementation: Able to oversee and implement internal and 3rd party tagging set up for websites and other brand assets 
• Understands Data: From a variety of online channels including websites, SEM, display, email, OLV, Native, Social, Content etc. and provides insight into behaviors of target audiences based on data analysis 
• Utilize Analytics Platforms: Comfortable using a variety of marketing analytics platforms including Google Analytics, Adobe Analytics, SalesForce, Datorama, Google Data Studio 
• Vendor Collaboration: Works with 3rd party vendors to set up data feeds and appropriately QA data 
• Process Improvement: Assist in creating processes and improving existing processes for data creation, capture, aggregation, and QA  

Data Interpretation & Data-Driven Insights: