SAP - Senior Marketing Analyst

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. 

 

 

About The Team

The Analytics & Optimization (A&O) Team in MarTech and Analytics Services focuses on creating a data-driven culture within Corporate Marketing. This team is responsible for various analytics, insights, and optimization requirements across corporate marketing.

 

The Role

• As a Senior Marketing Analyst in Corporate Marketing team, you will be the lead analyst for SAP’s BTP solution area. 

• Be the partner and sounding board to senior marketing leaders, to identify performance optimization opportunities, devise data driven strategies, monitor and present analysis of strategy execution. 

• Explore data from different sources to provide insights to marketing leaders to support day to day decision making. 

• Deliver insights on awareness, contacts engagement, pipeline health, demand generation, adoption & consumption strategies, areas of opportunity, potential risks, and suggest actions to address challenges and optimize performance. 

• Monitor and report on key metrics from the end-to-end funnel across marketing tactics, regions, segments, and products. This includes recommendations to enhance digital experience as well as to increase conversion rates. 

• Work with marketing analysts and marketing operations to refine, evolve, and build out new analytics strategies, models, reports, and executive dashboards/scorecards to provide transparency into the business performance. 

• Build on your pre-existing analytics technical skills, becoming a hands-on expert across a wide range of tools such as MSIGHTS, Marketo, Adobe Analytics, SAP Analytics Cloud, SQL and Excel. 

• Leverage analytics to form recommendations that help provide best-in-class digital experiences and increase conversion rates. 

• Embrace a data-driven approach to turn data into insights to drive results. 

• Develop expertise in delivering performance insights across all seniority levels within Corporate Marketing. 

 

Qualifications

• At least 8 years of professional experience with a minimum of 5 years of experience working in marketing analytics. 

• Have a strong grasp of B2B Marketing Analytics, with previous experience in a B2B SaaS Marketing Analytics organization working with Corporate Marketing, Field Marketing, Product Marketing, Marketing Operations and MarTech teams. 

• Demonstrates a strong understanding of applying analytics tools and techniques across the entire marketing funnel process with a good baseline understanding of Interactions, MAQLs, MQLs, and SALs. 

• Data-driven results-oriented marketer. 

• Experience in presenting insights to cross-functional stakeholders and senior leaders from diverse data sources. Should demonstrate strong understanding of different visualization techniques and engaging story-telling skills. 

• Experience with the following analytics tools: SAP Analytics Cloud, Microsoft Excel, and Adobe Analytics, Marketo Reports, Paid Media analytics platforms. 

• Strong SQL knowledge is highly desired. 

• Knowledge of CRM, Marketing Automation Platforms, A/B testing, Web Analytics, Campaign & Content Analytics is desired. 

• Demonstr