Brand Senior Principal

Who are we?

Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet. 

A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future.

A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You’ll work across teams, influence key decisions, and help shape the path forward. You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work.

Job Summary

Define and execute the brand strategy for core Equinix and the brand integration of all acquisitions including providing governance and implementation of Data Center and facilities branding globally. Work with outside agencies and internal teams to build and execute a brand media strategy. Drive branding and messaging consistency and alignment for all corporate functions to elevate and reinforce the Equinix brand globally. Responsible for creating corporate collateral that creates a positive brand perception and reputation. Design and implement measurements to analyze messaging program effectiveness and quantify revenue generated from executed programs. Responsible for maximizing impact of brand awareness and brand advertising spend across multiple channels. Works to personify the brand internally and externally by cultivating and growing a community of customers and employees that amplify the brand and grow brand equity.

Responsibilities

Brand Strategy/Management

• Manages the design and branding of various key projects including Annual Reports and events · Analyzes spot check and brand benchmark surveys, tracks success in positioning the Equinix brand into a new category, crystallizes market insights which can be leveraged in messaging and tactics

• Collaborates with the digital media, programs and appropriate field marketing teams to analyze and optimize our media mix to most accurately target the correct persona(s) at the right targets, using the highest performing and most cost effective media

• Establishes thought leadership and brand/message consistency for key executive initiatives and at highly-visible company initiatives/ events/ assets"

• Collaborates with sales and field marketing to create reference architecture that includes an operating model, metrics & resource alignment

• Aligns resources and technologies to monitor data integrity

Collateral Creation and Implementation

• Drives branding and messaging consistency and alignment for all corporate functions to elevate and reinforce the Equinix brand globally

• Responsible for creating corporate collateral that creates a positive brand perception and reputation

Communication Platform Management

• Helps define requirements for definition and selection of new content-related technologies

• Responsible for publishing communication on various platforms according to the broader master communications plan

Stakeholder Management and Communication

• Builds relationships and works effectively at all levels within the organization and across functions

• Facilitates periodic cross-functional meetings to foster knowledge sharing, collaboration and progress around content best practices and challenges

• Identifies and provides input to key stakeholders throughout the company, and across regions and countries

• Ensures alignment in cross-functional priorities

• Manages agency relationships and expectations, identifies agency requirements and leads agency selection process

Project Management

• Leads cross-functional teams in implementation of large projects

• Communicates major project/program scope, schedule, resource, risks/issues and budget changes

• Collaborates with the global programs, digital, content and creative services teams to facilitate better alignment to capture and feed brand advertising viewers into our buyer’s journey

Reporting and Metrics

• Produces monthly brand advertising reports and leads monthly coordination meetings

• Identifies metrics to measure for his or her area of responsibility, and how and when to report on them

• Oversees content measurement and KPIs, including the design and operation of relevant, synthesized dashboards, reports and analyses

Budget Management

• Responsible for managing the budgeting, accountin