Sr. Manager, Strategic Partnerships

Our Story

Building a new company in the recession of 2007 was no ordinary task. Yet with passion and foresight, we charted our course, helping to transform the way consumers engage with their phones.

Over the last 17 years, InMobi has built a global Advertising Platform that powers our customers’ growth by helping them engage their audiences and drive real connections.

InMobi has also built a second unicorn, Glance, which is advancing digital consumption and creating a new wave of disruption. Present on 400M devices across India, SEA, Japan and the US – Glance is one of the largest content platforms globally with~200M daily active users.

Strategic Partnerships Team Overview at InMobi

The Strategic Partnerships team at InMobi plays a pivotal role in managing and nurturing key relationships with strategic partners across the global ad tech ecosystem. Our primary responsibility is to design and execute strategies that not only grow InMobi’s Ads business but also enhance our competitive positioning in the marketplace.

Our focus is twofold: to stay ahead of emerging technologies in the ad tech space and to forge strategic partnerships with organizations that are developing and driving those innovations. By doing so, we aim to expand InMobi’s market share and strengthen our reputation as an industry leader.

We are a small team of high performers who don’t hesitate to get their hands dirty when a need occurs. At the same time, they are comfortable operating at the highest levels of abstraction to lay out strategies and plans for bringing innovative solutions to the market. 

Key Areas of Focus: Measurement & Attribution

In particular, two critical aspects of the ad tech ecosystem that we are focused on are Measurement and Attribution. These areas are central to understanding and optimizing the effectiveness of campaigns.

By collaborating with partners across the measurement and attribution landscape, we ensure that InMobi’s platform delivers measurable results aligned with the objectives and KPIs set by brands and agencies. This collaboration extends to providing our sales and agency teams with actionable tools and insights to track and assess campaign performance. Through these efforts, we help advertisers understand the direct impact of their campaigns on InMobi, thereby building deeper, more strategic relationships with them.

As the Sr. Manager, Strategic Partnerships, you will play a key role in driving the growth and success of our strategic initiatives. You will collaborate closely with product teams and work cross-functionally with various internal Go-To-Market (GTM) business teams to align on strategic objectives and execution plans. 

The right fit for this role will help us identify different partnerships and invest to go deeper with the right partners. Working with partners as well as with our sales and agency teams will mean that this role will be at the forefront of leading our efforts to align better with clients; to tie together the platform’s performance and effectiveness with the objectives and KPIs that brands and agencies have. 

You will help find the right partner fit by continuously evaluating and meeting potential partners, use industry data and insights to inform decisions, and work deeply with respective partners to influence business outcomes. You will then take this a notch higher by collaborating with Product & Tech teams to innovate further on the back of these solutions and run with Marketing to share success stories of this collaboration with the world. 

You will report to the Director of Strategic Partnerships, based out of Bangalore, India, and be a part of a global team. The role is in-person and onsite in our San Mateo, CA office and is not open to remote locations. Some travel required for meetings and events as needed.

The Impact You’ll Make:  

• Work closely with the Measurement & Attribution partners to build relationships within their organization across business, product, tech, marketing, and legal teams and seek opportunities to activate and grow the partnership.
• Contribute to building forward-looking strategies on key topics to help us grow and get a competitive edge in the ad tech industry.  
• Vet new partnerships or work with existing partners to make these key strategies a success.
• Run all the existing Measurement & Attribution partnerships with a focus on deeper org-level connect, new product/feature enabling, co-marketing opportunities, commercials revisit, and joint GTM.
• Build success metrics for each of these partnerships and make them a success by building and executing solid internal and external adoption plans. 
• This is a very cross-functional role, so internally you