Global Brand Activation & Content Manager, Professional Solutions

A Career at HARMAN

As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.

HARMAN Professional Solutions, a global leader in the design and manufacture of leading-edge audio, video, control, and lighting systems. Our solutions cater to a wide range of markets, including live performance, audio production, large venues, cinema, retail, corporate, education, government, hospitality, and broadcast. At HARMAN Professional, we’re committed to delivering powerful, innovative, and reliable solutions designed for world-class performance.

By joining HARMAN, you'll dive headfirst into the exciting world of the global audio market / enterprise video and control solutions / professional entertainment and architectural lighting in technological innovation.

But that's not all - at HARMAN, you'll have the opportunity to rapidly develop your skills and cultivate new ideas in our agile and supportive culture.

You will join our Global Marketing department in Northridge, US in the position of: 

Global Brand Activation and Content Manager - Professional Audio

About the Role:

HARMAN Professional Solutions designs, engineers, and manufactures audio, lighting and video, and control products for entertainment and enterprise markets, including live performances, stadiums and arenas, cinema, retail, corporate, education, government, hospitality, audio recording, and more. With leading brands including JBL Professional®, AKG®, Martin®, AMX®, Soundcraft®, BSS Audio®, Crown®, dbx Professional®, and Lexicon Pro®, HARMAN Professional delivers powerful, innovative and reliable solutions that are designed for world-class performance. Explore our many venues, events, landmarks and business experiences at https://pro.harman.com/

As the Group Brand Activation and Content Manager, this role provides strategic leadership and direction across multiple teams, guiding regional vertical marketing leaders in the execution of cross-disciplinary brand activation initiatives, and ensuring alignment across channel partners, GPLM product teams, and the Professional Solutions cross-functional marketing organization.

The position is central to shaping global frameworks, brand activation content, social media, and partnership strategies—ensuring consistent and effective brand execution across all markets and teams. The Brand Activation and Content Director actively contribute to the development of long-term activation frameworks, processes, and standards, and is accountable for the financial performance and results across multiple teams and disciplines. This leader drives the resolution of complex business challenges in support of market brand growth and key vertical financial targets and ensures alignment with overarching organizational priorities and strategies. This role will report into the Executive Director, Marketing - Professional Solutions.

While this role will not have any direct reports at this time, this leader will lead internal and external creative agencies as well as influence executive-level people leaders across Sales, Business Development, Product Management, Digital Marketing, social media, and Regional Marketing teams.

What You Will Do:

Global Frameworks & Guidelines

• Create and implement comprehensive systems, templates, and processes for integrated executional planning, social media, partnerships, and content creation to standardize best practices globally.
• Lead cross-functional initiatives to ensure best practice sharing and adoption across regions and divisions.

Content Leadership

• Oversee development and production of globally relevant communication materials to ensure consistent brand execution across diverse markets.
• Champion the creation of high-quality content that strengthens brand positioning and advances business objectives.

Web & Editorial Content Ownership

• Own and curate the ideal experience and editorial content for the .com platform and evergreen communication assets.
• Drive continuous improvement of digital content to enhance user engagement and brand affinity.

Global Social Media Capability

• Integrate the social media strategy and planning into the go-to-market vertical