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Regular or Temporary:

Regular

Language Fluency:  English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

The Digital Marketing Strategist is responsible for the strategy to drive revenue and engagement on the Truist.com website focusing on Mortgage. You will own the planning and coordination of offers and messages within the unauthenticated website experience. Working with line of business Mortgage marketing partners, you’ll understand seasonality and promotional calendars and provide recommendations for placement opportunities throughout the website. You’ll collaborate with content and design teams on the creation of digital marketing assets. You’ll leverage data driven insights to create test & learn initiatives to improve performance and conversion. You’ll educate internal partners on campaign results and drive a culture of measurement based on KPIs that drive revenue and engagement.

Duties of the Digital Marketing Strategist include:

• Research, develop and execute strategies for Truist online channels to increase acquisition, retention, and deepen relationships with Truist’s Digital Marketing Mortgage customers.
• Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services.
• Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process.
• Collaborate with cross-functional teams to leverage integrated marketing programming and effective strategies that achieve measurable business objectives.
• Effectively communicate with partners and proactively maintain and manage project work plans to successfully meet deadlines. 
• Partner with Digital Commerce and Digital Marketing Mortgage to develop product specific roadmaps to achieve DM Mortgage goals through digital marketing strategies.
• Work with Search Engine Optimization teams to optimize the website and ultimately increase visibility within search engines. 
• Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates and enhance client experiences across digital devices.  
• Maintain appropriate reporting capabilities to establish and track KPIs.
• Stay current on the changes taking place in the digital environment.  Research and evaluate industry trends, the competitive environment and emerging technologies.  Adjust strategies accordingly to ensure Truist remains at a competitive advantage.
• Demonstrate strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.

QUALIFICATIONS

Required Qualifications: The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training.
• Seven years of related experience or an equivalent combination of education and experience.
• Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline.
• Sound and comprehensive understanding of business, organizational strategies and managing a process.
• Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services.
• Ability to lead projects of significant complexity a