Global Strategic Services & Consulting Partner Marketing

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PURPOSE AND OBJECTIVES

 

As part of the Global Strategic Services & Consulting Partner Marketing team within the Global Partner Marketing organization, this position plays a key role in supporting SAP’s partner ecosystem, driving brand awareness, customer engagement, and revenue opportunities for both SAP and our partners, by delivering successful partner experiences and modern marketing programs.

We’re looking for a talented, self-directed, positive, collaborative, and highly motivated Marketing Manager, with strong digital and stakeholder management experience, to join our team. This new colleague, reporting to the Global Head of Services & Consulting Partner Marketing, will be a data-driven marketer who brings new ideas, focus, and dedication to the job every day. 

 

KEY RESPONSABILITIES AND TASKS

 

Strategy & Planning

• With internal stakeholders (e.g. partner business managers) learn the business priorities for each Strategy Consultant partnership, including products, business model, challenges, marketing needs and KPIs.
• Develop a comprehensive marketing strategy, plan, and program architecture, supporting each partnership’s business priorities, with the goal of delivering the best marketing performance for both partner and SAP.

 

Program & campaign execution

• Identify relevant, targeted, customer centric, joint marketing initiatives for each Global Strategy Consultant Partner.
• Design and execute innovative, impactful, cost effective, and measurable programs and campaigns, tightly aligned to each partnership’s business objectives.

 

Brand alignment, content curation, activation and promotion - Collaborate with the partners, business development, corporate marketing, product marketing, field marketing, sales, creative agencies (as needed) and other content creators to identify, curate and customize (where appropriate) high-performing, measurable assets and programs, including:

• Product and partnership messaging with associated positioning frameworks.
• Top of Funnel thought leadership and awareness content.
• Global demand generation activities and program integrations across key regional teams.
• Marketing assets for syndication in partner owned newsletters, press releases, and digital media channels (e.g. social media, web)
• Further asset amplification on relevant SAP owned marketing platforms and channels (e.g. web, social, community, PR).

 

Measurement - Ensure all programs have clear and measurable success metrics, while championing a “test and learn” optimization approach. Analyze and optimize partner marketing program performance to increase partner engagement, while continuing improving program success metrics.

 

Internal Advocacy and Global Best Practice Sharing - Support and contribute to internal communication vehicles to update, educate and share success stories. Share and syndicate best practices, high performing programs and strategies with the extended project teams.

 

Stakeholder Management - Align with partnership stakeholders to ensure marketing programs closely align to business and sales goals for each partnership. Continuously evangelize your marketing strategy, plans and results, while collaborating for ongoing refinement

Resources and Vendor Management – Manage program budgets/resources (owned, stakeholders’ and/or partner contributed) and vendors required to support program execution.

 

IS THIS YOU?

 

• Bachelor/ Master’s degree in Marketing or equivalent experience.
• 5+ years of experience in Partner Marketing/Business Development.
• Excellent writing and communication skills.
• Strong digital footprint desired, knowledge of digital marketing a must.
• Number- and data-driven marketing mindset: analytical, detail oriented and data skills
• Experience in the High-Tech sector and B2B marketing know-how is preferred
• Strong people skills related to trust building, empowerment, motivation and team work

 

WHAT YOU GET FROM US

 

Success is what you make it. At SAP, we help you make it your own. If you’re searching for a com