Senior Manager, Amazon Media

Job Description

This Senior Marketing Manager role is your chance to take the reins on some truly exciting campaigns, including the legendary Star Wars franchise! If you’re passionate about crafting innovative marketing strategies for adult audiences and thrive on collaboration in a fast-paced environment, this is the perfect opportunity to shine. Get ready to lead, inspire, and make a significant impact in the world of marketing!
 

Core Responsibilities  

Campaign Ownership:

• Lead strategic marketing initiatives focused on Adults and Adult occasions, including significant franchises like Star Wars.

• Oversee campaign development and execution for theatrical releases and IP campaigns.

Audience Focus:

• Manage marketing strategies targeting Adults, ensuring effective budget allocation and tracking against KPIs.

Innovation Ownership:

• Spearhead the development and execution of innovative marketing campaigns.

• Collaborate on T&L specialty projects, ensuring alignment with overall marketing goals.

Process Ownership:

• Ensure thorough tracking of campaign performance metrics, including weekly performance reviews and the After Action Review (AAR) process.

• Manage inputs for customer visits and IP relationships to enhance campaign effectiveness.

Key Meetings:

• Actively participate in important meetings such as IP connects to represent marketing initiatives and collaborate with cross-functional teams.

Amazon Ads Relationship:

• Act as the main point of contact for specific Amazon Ads initiatives, including Amazon US & CA and Amazon Ad Tech

• Collaborate with the Amazon LATAM relationship lead and Amazon AM lead on campaign-specific strategies

Do your part in our team succeeding

The Senior Marketing Manager will support the Amazon AMS marketing and media strategy by overseeing Amazon campaigns and managing Intellectual Property (IP) relationships. This role is essential for driving innovative marketing efforts and ensuring alignment across various strategic priorities.

Do you have what it takes?

• Significant experience in marketing management, particularly in media or advertising.

• Strong understanding of digital marketing strategies, especially programmatic advertising.

• Proven ability to manage multiple projects and campaigns simultaneously with a focus on results.

• Excellent communication and interpersonal skills, with the ability to work collaboratively across teams

• Strong organizational skills

• Attention to detail

• Previous experience working with Amazon Advertising, or related media offerings a major plus

Relocation

There is no relocation budget for this role.

Hybrid working model

Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working is a great example of how we live up to our ambition. This 3 day in the office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues.

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Compensation

The salary for this position has a range of $124,706.00 - $187,060.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from d