Strategic Customer Marketing Lead

Our mission: to eliminate every barrier to mental health. 

Spring Health is a comprehensive mental health solution for employers and health plans. Unlike any other solution, we use clinically validated technology called Precision Mental Healthcare to pinpoint and deliver exactly what will work for each person  — whether that’s meditation, coaching, therapy, medication, and beyond. 

Today, Spring Health equips over 800 companies, from start-ups to multinational Fortune 500 corporations, as a leading and preferred mental health service. Companies like J.P. Morgan Chase & Co., Microsoft, J.B. Hunt, Bumble, and Instacart use the Spring Health platform to provide mental health services to thousands of their team members globally. We have raised over $370 million from prominent investors including Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership, our current valuation has reached $2.5 billion.

Our Strategic Customer Marketing Leads are autonomous, self-driven leaders that are relentlessly focused on building and scaling unique Marketing strategies with our most important and largest customers in the most complex categories. They are responsible for building deep partnerships, finding creative ways to engage and activate employee and household populations leveraging our core playbooks, and creating new, repeatable strategies.  Lead Strategic Customer Marketing Leads consult and interface directly with customers to strategize, design and execute marketing initiatives to ensure the success of our program with the highest standards. 

What you’ll be doing: 

• Be a growth driver by collaborating with customer success, strategic account managers, and our biggest customers to drive enrollment, and ongoing utilization within distinct customer accounts.
• Deeply understand Covered Life populations (humans with access to Spring Health) within your domain - their aspirations, fears, limitations, functional ways of life - and develop acquisition and engagement strategies tailored to meet those populations where they’re at. 
• Lead marketing and engagement discussions with our partners and customers to co-develop ROI-positive marketing plans. Build and present annual and quarterly engagement plans that support mutual goals.
• Build and execute customer marketing programs that maximize Spring Health owned/operated channels and the customer’s owned/operated channels.
• [Health Plan-specific] Partner with Sales & Customer Success to provide sales enablement and ongoing support to key external stakeholders (health plan partners) who work with us to increase our reach, engagement and overall utilization among various populations
• Drive a thoughtful, measurable marketing experimentation roadmap; be bold, creative and unafraid to test new strategies (creative, targeting, channels, etc.) that drive accelerated positive outcomes for our members and Spring Health.
• Analyze, measure and report on impact of marketing initiatives across your book of business on a routine basis to customers and make recommendations for explore/expand strategies. Sharing winning strategies and enable scale across the broader team.
• Work cross-functionally to develop and scale best-in-class marketing materials and campaign assets that build awareness and drive measurable engagement for company wide initiatives, new products/services, and key customer campaigns (asset examples: emails, landing pages, paid media ads, flyers, direct mail,and member testimonials).
• Tackle big projects - build processes, playbooks and mechanisms - that benefit the rest of the marketing and customer success teams, raising our collective Marketing bar.

What we expect from you: 

• 8+ years of marketing experience; experience in healthcare and/or employer benefits is a plus
• Experience directly working in or with Payer/Health Plans is a plus
• Excellent writing, communication, and presentation skills
• A strong data and analytics background; experience with marketing analytics tools (e.g. Looker, Google Analytics, Salesforce) a plus
• Ability to work autonomously; comfortable building end-to-end growth campaigns/assets in standard MarTech (e.g. Iterable/Braze, Wordpress, etc).
• Strategic and innovative mindset with demonstrated ability to develop and execute on full funnel, omni-channel campaigns
• Exceptional project management skills, particularly in driving campaign and content production
• A passion for mental health with a key focus on always putting our members first
• Flexibility and adaptability when faced with ambiguity or change