Senior Director, Launch Excellence

Why Patients Need You

Everything we do, every day, is driven by an unwavering commitment to the patients, healthcare providers, and customers who depend on us. In Global Commercial Strategy (GCS), we translate science of R&D into value for patients and Pfizer — from early development through launch, growth, and LOE lifecycle. GCS serves as the strategic engine and commercial voice across the asset lifecycle — shaping asset positioning and evidence generation, leading global launches, and driving sustained access and brand performance through market and payer insights, broad access, & commercial rigor. We take pride in shaping how innovative medicines reach the people who need them most, and ensuring they are accessible, understood, and valued across every market. Our success is anchored in the following Pfizer Blueprint values: Science, Technology, Transformation and Colleagues. Whether you are defining strategy, managing brands at different lifecycle, or building the capabilities that power our commercial engine, your work directly shapes patient outcomes and the long-term success of Pfizer's portfolio.

Role Summary:

This is an exciting time to join Global Commercial Strategy (GCS). The Senior Director, Launch Excellence reports to the Launch Excellence Lead and is responsible for serving as strategic partner and honest broker to launch teams and senior leaders. This important role is focused on contributing to the brand launch strategies, diagnosing critical launch plan opportunities and risks, and act as an expert partner to launch teams to help elevate launch excellence.

The Enterprise Launch Approach (ELA) is how Pfizer prepares for launch across functions, business units and markets. It harnesses our collective advantage to elevate the strategic quality, sharpen operational readiness, and shorten launch timelines to consistently elevate excellent launches. ELA standardizes the pathway and tools for Launch Teams to develop truly Integrated Launch Plans.

The Senior Director, Launch Excellence role is an opportunity to catalyse the future of marketing excellence at Pfizer for launch assets, which currently include 19 products anticipating launch, in addition to those to potentially come from pipeline and acquisitions. You will sit at the critical intersection where launch teams build core strategic foundations of their brands while incorporating new technological and agency capabilities, applying new standards of launch excellence, and helping brands to assess and address critical performance blockers and opportunities.

Success in this role will include working across therapeutic areas providing bold strategic direction for executing launch planning and marketing excellence; demonstrating improvements in the quality, consistency, and rigor of launch plans; and accelerated development of new, best-in-class launch planning and marketing capabilities.

Responsibilities:

• Partner with and provide hands-on guidance and contributions to global launch asset teams from T-36 (3-yrs from launch) to T+12 (1yr post launch). Provide teams the benefits of your launch expertise and insights to inform launch strategies. Leverage best practices from other launch teams, and represent Senior Leader expectations to inform and elevate launch strategies.
• Instil a focus on the key strategic components of brand building, known as the Launch Stage Gates (LSGs): Launch Typing, Brand Positioning, Market Development Plans, Integrated Launch Plans.
• Provide qualitative and quantitative objective perspectives on LSGs throughout the 3-year launch planning period, evaluating strategic, operational, and resource readiness against the Pfizer marketing excellence standards; provide an honest and objective review to Enterprise Senior Leadership to inform progress and changes.
• Serve as the conduit of the CMO to your group of launch assets, liaising between brand teams and the CMO
• Partner with prioritized GLocal leaders and teams to troubleshoot critical launch plan and marketing performance gaps, leveraging your own subject matter expertise with marketing excellence frameworks
• Support BUs/ brand teams to implement new marketing model to strengthen launch plans and elevate marketing capabilities with the new Publicis data engine and IPG Creative agency model
• Act as a key enabler in building a strong culture and driving the CMOs excellence agenda.
• Be a strong collaborator, active listener, agile learner, and helpful partner to brand teams to jointly elevate launch strategy excellence.

weQualifications

Must-Have

·       Bachelor's degree

·       12+ years of experience in marketing across a number of categories/ industries

·       Successful track record of creating and executing marketing strategies