Overview
Voted by Newsweek in 2024 as one of America's Greatest Workplaces for Diversity
Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You’ll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status. Additional benefits offered include, but are not limited to:
- Tuition Reimbursement
- Pet Insurance
- Adoption Reimbursement Benefits
- Variety of Associate Discounts
This is an incentive based position, which may include bonuses, incentive or commission plans. Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply.
To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.
Responsibilities
The Senior Director of Communications leads Brookdale’s Communications Department and is responsible for overseeing the Associate Communications, Executive Communications, Public Relations, Media Relations, Video Production and Crisis Communications functions. Responsible for development and implementation of communication and corporate reputation strategies and processes that support Brookdale’s business goals, positively affecting public perception of the brand. Oversees the planning and development of creative strategies, tactics, activities, technology and materials for the purpose of translating the mission, cornerstones, and strategy of Brookdale into meaningful communications to be used to inform and engage associates, residents, their family members, and prospects. Ensures the organization’s overall mission, culture, strategic objectives, and key messages are communicated accurately, effectively, and consistently to raise the company’s external profile as an industry and thought leader.
Develops and leads team that implements the company’s internal and external communications strategy, tools, and tactics while working closely with Operations, Human Resources, Marketing, and other teams to identify and communicate key messages. Understands and uses appropriate technologies to promote messaging.
Evolves the communications organization design as appropriate to meet business objectives and ensure the quality of communications talent within the organization.
Leads development and execution of a comprehensive associate communications plan to solidify the culture and engage the organization around key milestones. Applies core knowledge of informal and formal communications theory, climate, culture, and constraints to achieve business objectives and manage corporate reputation internally. Periodically analyzes and evaluates the effectiveness of current corporate communication strategies and programs.
Develops and implements communication policy, procedures, practices, and technologies to increase efficiencies and effectiveness. Develops and maintains comprehensive, measurable communication plans to support strategic goals. Ensures organizational objectives and key messages are communicated accurately, effectively, and consistently.
Develops, maintains, and oversees corporate communications policies and procedures for corporate and field organizations. Creates protocols and “rules of the road” for communications, consistent with the company’s reputation, strategic priorities and legal/regulatory requirements.
Provides strategic communications direction, leadership, and counsel to the executive leadership team, senior leadership team and other key leaders in the organization.
Directly responsible for planning, drafting and execution of CEO communications plan, including written, electronic and face-to-face CEO communications for associates, residents, family members, and general public, including drafting of messages, scripts and talking points. Supports the CEO in executive communications, event support and preparations for corporate events, public forums and media activities (including conducting practice sessions prior to events or media interviews).
Partners with Investor Relations and Legal Department to ensure consistency of corporate messaging in financial communications and to maintain a strong corporate reputation among investors, analysts and finance/business media. Serve as strategic counsel for business team members on the best way to communicate significant corporate news.
Engages with key stakeholders in the interest of