Group Product Manager, Growth & CRM

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. Innovation and curiosity drive our culture, connecting businesses and individuals through cutting-edge solutions. Join us if you're passionate about enhancing wellness through technology.

This role is a good fit if you… 

• Have built and scaled impactful products from 0 → 1 and beyond within consumer or SaaS environments 

• Enjoy operating as a player-coach — balancing hands-on product execution with team leadership 

• Can define and drive a strategic vision across a growth ecosystem or platform 

• Have experience improving client lifecycle performance and addressing funnel leakage across acquisition, conversion, and retention 

• Know how to bring multiple product solutions together into a unified and seamless customer experience 

• Bring strong business and GTM acumen to decision making, including pricing, packaging, and positioning 

• Are comfortable leading through ambiguity and navigating complex product challenges 

• Have experience collaborating deeply with cross-functional teams across product and platform surfaces 

• Can think end-to-end — from identifying customer opportunity through product design to distribution and revenue impact 

• Have a track record of mentoring Product Managers and raising the quality bar across a team 

• Stay close to emerging technologies such as Generative AI and apply them thoughtfully to solve real-world user problems 

• Value collaboration, iteration, and feedback as core to building effective growth products 

• Prefer shipping iterative improvements that drive measurable impact to retention and engagement 

 

Key Responsibilities 

Lead Product Strategy & Roadmap 

• Define and communicate the vision for a unified CRM platform aligned with Playlist’s broader growth ecosystem. 

• Drive roadmap prioritization to evolve messaging automation, AI chatbot, and sales pipeline tools into a cohesive solution. 

• Balance platform investments that improve long-term retention with near-term delivery of high-impact features. 

Execution & Delivery Excellence 

• Directly lead a dedicated squad responsible for building and launching a next-generation CRM platform. 

• Oversee the integration of existing point solutions into a seamless end-to-end user experience. 

• Collaborate closely with engineering and platform teams to ensure deep integration across the Playlist product ecosystem. 

Champion Growth-Oriented Product Development 

• Leverage insights from customer behavior, lifecycle data, and market needs to guide product direction. 

• Develop solutions that improve client acquisition, trial conversion, and long-term retention. 

• Ensure CRM capabilities create a frictionless experience for both business owners and their end customers. 

Leadership & Team Development 

• Lead, mentor, and support a team of Product Managers to navigate complex product challenges. 

• Encourage creative problem solving a