Executive Director, Marketing (Digital Media & Automotive)

Why Hearst Autos

As the leading automotive media organization in the world, Hearst Autos connects car buyers, owners, and enthusiasts to the information they need, the experiences they crave and the stories they love – while connecting automotive marketers to this audience of unrivaled breadth and diversity. As a division of Hearst Magazines, we offer the best of both worlds: a nimble, fast-paced entrepreneurial environment coupled with the career development opportunities and perks of an established company. 

Your Impact

The Executive Director of Marketing will play a key role in Hearst Autos engagement with advertisers in (and related to) the automotive category, as well as developing content and brand strategy for key brands within the Hearst Autos portfolio (Autoweek, Car and Driver, and Road & Track) and the Hearst Autos In-Market publisher network.  The Executive Director of Marketing will lead a team of Marketing Strategists, Insights and Analytics specialists, Experiential Marketers, Strategic Marketers, Creative Strategists, Creative Product Designers, and Project Managers who will work with a cross-disciplinary group of sellers, campaign strategists, and more, focusing on a group of advertisers to build programs that allow for Hearst Autos to grow revenue and margins, while delivering powerful results for our clients.   

The Marketing Strategy professionals under this Executive Director are responsible for the strategy and development of integrated marketing partnerships and programs that sets Hearst apart in our competitive set.  The Insights and Analytics specialists are responsible for compiling, analyzing, and presenting insights and findings pulled from the breadth of data and actions taken across both our Hearst Autos-owned and operated brands as well as our Hearst Autos publisher network. The Experiential Marketers are responsible for building and executing a range of custom events and experiences geared towards automotive enthusiast consumers and advertisers. The Strategic Marketers manage brand efforts, subscription details, and marketing outreach for our Hearst Autos-owned and operated automotive brands. The Creative Strategists focus primarily on content and strategy and serve as a partner to editorial teams, helping develop custom content and programs that deliver upon the needs of our readers and advertisers.  The Creative Product Designers focus on Product Design initiatives across our Hearst-owned and operated automotive brands. 

The Executive Director will also partner with editorial teams, helping develop editorial tent poles and programs that deliver upon the needs of our readers and the advertisers.  Additionally, together they will work to make sure the brand is clearly articulated through all communication channels, sales materials, program development and more. 

Candidate must be a proven and accomplished marketing professional with a track record of innovation and a successful record of implementing marketing initiatives that lead to positive results for advertisers and help drive ad revenue across multiple platforms.  The ideal candidate will have an entrepreneurial spirit and be a collaborative leader with ability to build positive relationships with all levels in the organization.

What You'll Do

• Work with the Heads of Industry, on the creation and implementation of a marketing plan that will meet the needs of the advertisers in this segment.
• Lead the creative development of all sales collateral material (including but not limited to general/client presentations, media kit, sell sheets, compelling proposals, roadshows, annual upfronts) that spans both the Hearst-owned and operated automotive brands as well as the Hearst Autos publisher network. 
• Pro-actively provide innovative marketing and insights solutions to meet client objectives.
• Responsible for managing the daily workflow process for all sales and marketing materials
• Edit/approve proposals created by supervised staff; write proposals as needed
• Accompany sales team on calls and work day-to-day with sales on account specific challenges
• Manage marketing budget and budgeting of all marketing initiatives

Who You Are

• Must have demonstrated strong leadership/managerial skills and have experience in content-based marketing within the relevant categories.  
• Having relevant automotive experience in addition to magazine marketing would be a plus
• Demonstrated success crafting brand and marketing strategy resulting in robust ad sales across multiple platforms including all forms of digital and social media.
• 10+ overall relevant experience, minimum 6+ years management
• Strong Communication Skills
• Effective Leader
• Adaptable and Flexible 

Note: The qualifications listed