Senior Analyst, Business Strategy & Sales

Job Description

The primary responsibility of the Senior Analyst, BU Sales & Strategy is to enable Kraft Heinz and their customers to grow category sales, to provide objective category expertise, and deliver the best possible product assortment, pricing, merchandising and shelving recommendations. The Senior Analyst, BU Sales & Strategy drives customer sell-in by developing and delivering insights-based category selling stories and maintains ongoing collaboration with the internal teams & the customer regarding results and recommended strategies. 

 
Key Components of the role  

• Analyze business performance (sales, distribution, merchandising, innovation speed to shelf, velocity, broker performance and others) to support weekly and monthly Business Unit (BU) Sales routines and communicate in routines. 

• Support development and execution of the Annual Operating Plan for respective categories in conjunction with the Business Unit Sales team. 

• Support new product innovation launches by working closely with manager and field sales teams on sell-in, forecasting, and performance tracking processes. 

• Support development of category and brand strategies for pricing, distribution, shelving, and merchandising. Provide recommendations for successful implementation and execution based on data analysis. 

• Leverage insights resources and utilize retail analytics from multiple data sources to support category leadership and 'sell stories'. 

• Provide analyses of various data sources to assist in effective selling story development. 

• Analyze data and maintain periodic reports & presentations for evaluation by the category team. 

• Lead communication and drive execution of key brand initiatives to the field sales teams through multiple channels (internal sales news portal, routine field sales connect meetings, etc.). 

• Run forecasting and tracking of seasonal products and in-store displays. 

• Lead communication to Field Sales of both supply challenges and waste risks by category.  

Minimum Qualifications 

• Bachelor's Degree 

• 2 – 3 years of experience in business, sales, data analytics, retail or other related field 

• Excellent organizational skills, self-starter and ability to meet deadlines and balance competing priorities 

• Accurate and timely reporting with drive to improve and streamline processes 

• Excellent anal