Area Sales Manager (Retail) - Orange County, CA
Delicato Family WinesAbout the role
Work LocationOrange, CA
Position Purpose
Acting on own initiative, the Area Sales Manager - Southern California Chains drives company objectives and sales targets by proactively building and maintaining strong relationships with distributors / wholesalers and customers in the local market. This role may cover responsibilities across a single state or multiple states, ensuring consistent growth and high-level customer engagement. This is a great opportunity to join a leading supplier and fourth largest winery in the US - 102 years strong!
Essential Duties
- Promotes and sells all Delicato Family Wines brands to meet and/or exceed company sales quotas, while also identifying sources of new business opportunities
- Develops and maintains strong relationships with distributor / wholesaler partners, including overseeing inventories and program execution; works consistently with distributor/ wholesaler sales reps and managers to drive overall Delicato business
- Schedules and leads effective distributor/ wholesaler meetings involving all levels of management; coordinates reporting against sales targets, delivers strategic sales presentations as required
- Develops and maintains key account and target lists; develops relationships at top level accounts both individually as well as with the distributor/ wholesaler partners
- Executes assigned programs as directed and, upon approval, introduces creative programs based on market needs and conditions
- Works effectively and respectfully with colleagues, cross-functional teams, and external partners to achieve shared goals and drive results
- Follows pricing policies that capitalize on market opportunities while delivering company profitability
- Ensures that all business operations, policies, and practices adhere to applicable legal and regulatory requirements to minimize risk and maintain ethical standards
- Conducts wine tastings, fund raisers, trade shows and other wine events for and with distributors/ wholesalers
*Other duties as assigned
Minimum Requirements
Education and Experience
- Undergraduate degree (BA/BS) or equivalent education and/or experience
- 1-3 years in wine or adjacent industry or consumer packaged goods; experience with managing distributor/ wholesaler relationships preferred
Certificates and Licenses
- Valid driver’s license, auto insurance, and vehicle required with an acceptable driving record
Knowledge, Skills, and Abilities
- Demonstrates a foundational ability to clearly and concisely communicate ideas in both verbal and written forms, actively listen, and effectively present company sales strategies to stakeholders with guidance and support
- Engages in learning and development opportunities to achieve personal and professional goals. Is receptive to feedback, demonstrates curiosity, and sees value in continuous improvement
- Demonstrates a foundational ability to identify business obstacles, articulate their impact, and contribute potential solutions aligned with short- and long-term goals under guidance of others
- Is aware of one's own personal strengths, opportunities, biases and triggers and how they benefit or impede communication and collaboration. Demonstrates empathy for others and seeks mutual understanding
- Is open, flexible, and receptive to others' ideas and understands the importance of group satisfaction. Celebrates the wins of others and models enjoyment and satisfaction from their work
- Understands the fundamental differences between tactical and strategic approaches. Accountable for their role in executing strategic plans. Understands what is meant by seeing "the bigger picture"
- Demonstrates adaptability and openness in times of change
- Proficient in Microsoft Suite Applications and able to utilize syndicated data resources
Working Conditions
- Requires ability to travel frequently and flexibility in schedule to work evenings and weekends as needed
- This is a remote position that requires working from home
- Occasionally may be required to lift and carry cases of wine
- May need to determine color, taste and smell of wine using eyes, tongue, and nose
- May be exposed to weather-related temperature & humidity extremes
Work Standards
- Acts in a manner reflective of the Company culture of High Moral Standards, Innovation and Continuous Evolution, Trust in Team, Continuous Improvement, and Sustainable Relationships
- Communicates, interacts, and works effectively with others; receptive to feedback and coaching; voices concerns in a cons
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