Senior Manager Brand Refreshment

Job Location: Hershey, PA
 

 

The Senior Brand Manager, Refreshment Portfolio is the key leadership position for Hershey’s mighty gum and mint portfolio in the US. This Senior Brand Manager is a part of a one-manager brand team that manages a full-P&L and end-to end ownership in the Gum and Mint segment. This leader will guide our flagship Ice Breakers Franchise (#1 in the Mint category; #3 Hershey Company US franchise in retail sales), as well as the Bubble Yum, and Breath Savers portfolio. This role has direct oversight of 1 Associate Brand Manager plus 1 Brand Analysts and reports to the Director of Sweets and Refreshment.

 

The Senior Brand Manager, Refreshment Portfolio is responsible for translating strategic direction from senior management into a set of concrete strategies and plans. The job requires strategic skills, leadership, and a highly developed set of marketing and general management skills that can translate into successful short and long-term sales, profit, and share results. They must have a keen view of the external environment including a) general trends impacting the category and business b) competitive assessment and c) an understanding of both consumers and customers.

 

The Senior Brand Manager, Refreshment Portfolio must be effective at:

· Developing and presenting recommendations to senior management

· Superior strategic, annual, and marketing planning and periodic re-planning on the business

· External and internal assessments of the business environment, competitors, customers and market trends, and implications to their business

· Overall business knowledge and holistic general management approach

· Demonstrated strength in leadership skills to drive coordination with other functional areas

· Outstanding analytical abilities

· Demonstrated ability to be accountable for sales and income results

· Strong verbal and written communicator to wide breadth of audiences

· Lifelong learner and strong people developer

 

Requirements

· At least 6 years of progressive experience in marketing, brand management, or product management in the consumer-packaged goods industry, preferably in a food category

· MBA preferred

 

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