Product Marketing Manager - Organized Play

Get to know The Pokémon Company International

The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. 

Learn more online at corporate.pokemon.com and pokemon.com.

Get to know the role

• Job Title: Product Marketing Manager – Organized Play

• Job Summary: The Product Marketing Manager – Organized Play will work with the Manager, Product Marketing – Organized Play and Premier Events to support key B2B and B2C marketing initiatives for Organized Play programs and Play! Pokémon Stores at The Pokémon Company International. This position will work together with various key stakeholders and cross-functional teams within TPCi as well as external partner organizations by spearheading communication and marketing efforts.

• FLSA Classification (US Only): Exempt

• People Manager: No

What you’ll do

• Work with the Manager, Product Marketing – Organized Play and Premier Events to deliver impactful results through support of key B2B and B2C marketing initiatives for Organized Play programs and Play! Pokémon Stores.

• Support Organized Play program and Play! Pokémon Store marketing efforts by being a point of contact between internal TPCi cross-functional teams and external partner organizations.

• Own GTM strategy for Casual Play programs and campaigns, including Pokémon Club.

• Lead strategy for B2B marketing assets for Organized Play programs and Play! Pokémon Stores.

• Coordinate with Organized Play teams so that the TPCi cross-functional teams are fully informed to conduct aligned marketing activities.

• Work with Organized Play and cross-functional teams to develop pragmatic processes to support evolving marketing strategies and initiatives on a global scale.

• Lead communication and execution within TPCi and ensure all teams and stakeholders are properly informed and campaigns launch as planned.

• Assist in the development and review of creative materials, Organized Play asset management, and product reviews, including internal/external feedback loops and approvals.

• Assist in the maintenance of marketing calendars, ensuring milestones are up-to-date and communicated to key stakeholders in all partner offices and organizations

• Assist in the creation and maintenance of campaign performance reports, tracking against business and marketing key performance indicators (KPIs).

• Document decisions with meeting notes, following up on action items as required.

• Know your customers and market so intimately that you define and communicate a clear, differentiated, defensible, and monetizable market position.

What you’ll bring

• Five (5) to seven (7) years of relevant professional experience or a demonstrated equivalent level of expertise.

• Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.

• Understanding of TCG Organized Play and specialty retail marketing programs (B2B and B2C) preferred.

• Experience with B2B asset development and support for independent retail and non-profit locations preferred.

• Prior experience shipping game titles or CPG is a plus.

• Demonstrated business-related experience in multinational corporations including Japan and the USA.

• Proven knowledge in defining and executing a short and long term go-to-market strategies.

• Outstanding communication skills. The ability to work across teams and communicate marketing goals/results at a team, executive, and company level.

• Ability to adapt to changing deadlines, emerging needs, policy changes, and the variety of nuances that can happen in product development.

• Ability to operat