Manager, Brand Strategy & Engagement

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

The Brand Strategy & Consumer Engagement Manager is responsible for overseeing the development, execution and analysis of multiplatform marketing campaigns that build brand equity and drive consumer engagement for NBC’s scripted shows.

Reporting to the Director of Brand Strategy & Consumer Engagement, this role is at the center of the day-to-day and long-term operations for brand, digital and social initiatives, interfacing with key stakeholders on high priority projects. This role is also critical to the process of ideating and securing branded promotional partnerships.

The ability to effectively understand, manage and communicate strategy, campaign components and the results of complex marketing efforts while pivoting between multiple projects during constant change, is essential to the success of this position.  The ideal candidate proactively creates solutions out of challenges, is comfortable being a self-starter, and will understand how to translate quantitative and qualitative data into insightful POVs, compelling brand stories and unique selling propositions.

Responsibilities:

• Act as the brand leader, driving marketing efforts across NBC shows, including implementing strategy, managing campaigns, and reporting on results – all with the goal of building brand equity, driving consumer engagement and monetization of scripted content
• Be a central hub for information of each show, understanding the day-to-day production needs, show creative, marketing support, and overall voice of the consumer, especially in context to culture
• Collaborate and ideate with key teams (media, social, sales, programming, publicity, production, creative, agencies) to create innovative, impactful multiplatform campaigns
• Effectively communicate and present marketing plans and timelines across the organization
• Provide solutions, recommend alternative strategies and resolve issues in a timely and accurate manner
• Work closely with the Strategy and Consumer Insights teams to develop audience targets, report on campaigns, refine process, and provide actionable insights
• Act as point of contact with external agencies and partners, leading communication while building relationships, providing strategic/creative feedback and managing approvals
• Maintain project tracking for multiple workstreams and deliverables to meet deadlines
• Develop presentations for securing branded promotional partnerships

Qualifications

• Bachelor’s Degree
• Must be willing to work in Los Angeles, CA
• 3+ years marketing experience (preferably in the entertainment/media industry) – includes experience in strategy development, campaign execution/management, social/digital platform fundamentals
• Flawless visual storytelling and data visualization skills that leverage the latest tools (PowerPoint, Keynote, etc.) to powerfully bring ideas and insights to life
• Excellent critical thinking, business writing and interpersonal skills
• Extraordinary attention to detail
• Confident, driven, self-starter, with a dedication to excellence
• Willingness to work overtime, atypical hours and on some weekends with short notice (small amount of travel involved)

Desired Characteristics:

• Passion for television, entertainment and consumer marketing - this role requires a connection and/or unde