VP of Marketing

Welcome to Apothékary™ , where Nature is Medicine™. We harness the intelligence of nature by creating clean, effective herbal remedies that target the root cause of health imbalances like helping to ease stress, support the gut, strengthen immunity, boost energy, and sharpen mental focus. Our herbal formulas feature traditional herbs from several medicinal modalities including Ayurveda, traditional Chinese medicine (TCM), Japanese Kampo, and Western herbalism. We believe in getting to the root cause of health issues and herbs can be a great place to start your journey and promote wellness for the long-term. 

We were founded in early 2019 by Shizu Okusa, a serial entrepreneur in the wellness industry and named E&Y’s Entrepreneur of the Year 2021. After leaving an intense finance career, she became inspired to live a more balanced lifestyle and revisit her Japanese roots and passion for herbal medicine. Shizu set out to help others regain their holistic health using traditions she grew up with and ones she learned along the way.

Why work with us?

1. You will get the chance to be an early team member at a fast-growth health & wellness startup disrupting the intersection of food and medicine – preventative healthcare rooted in herbal medicine
2. We are growing fast (100x growth in two years, over $16M in capital raised, and quadrupled the size of the team)
3. We’re a tight-knit, passionate team, where you'll learn a ton and have ownership over your responsibilities.
4. Work with a seasoned second-time founder and executive team

The role:

We are seeking a seasoned marketer to join our growing team as VP of Marketing with expertise as a 360 marketer to lead and accelerate our business through this remarkable expansion.  As the leader of the Marketing Department, a strategic position within our Leadership Team, you will lead and motivate the team responsible for driving the promotion of Apothékary.  You will play a pivotal role in bringing together all channels across Marketing (retention, growth, retail, and brand) to deliver a cohesive, inspiring Making Everyday Second Nature® experience at each touchpoint and to drive customer acquisition, activation, retention, and reactivation.  

And, with people at the heart of everything you do, you will support your high-potential people to grow rewarding careers at Apothékary — while enjoying one yourself. 

This experienced individual will report directly to the Founder & CEO and serve as the primary point of contact and leader for all of our marketing and creative teams. They will also work closely with the digital and operations team to develop 360 marketing campaigns across a robust product roadmap. This is a highly visible and impactful role that requires strong analytical skills, excellent communication abilities, and a keen ability to think strategically and execute effectively.

Responsibilities:

Marketing:

• Deliver eCommerce Marketing strategies to accelerate growth and building enduring relationships through relevant, customer-centric content on Apothekary.co
• Lead the Influencer Program to turn Apothékary fans into an enduring community of lifelong advocates
• Develop and execute a comprehensive marketing strategy (short and long term) aligned with the company's goals, driving brand awareness, customer engagement, and revenue growth
• Develop and manage the marketing budget, leveraging financial acumen and strategic insights to optimize resource allocation, maximize return on investment, and deliver cost-effective marketing campaigns
• Take our brand to the next level through differentiated positioning, creative and awareness-driving tactics
• Create and lead the Health & Wellness Sales and Affiliate Program to create a world class salesforce of herb and plant medicine advocates helping to spread the mission and voice of Apothékary to our global community 
• Operate a world-class social media presence that drives Making Everyday Healing Second Nature® brand awareness and build brand affinity around Japanese wellness concepts across platforms
• Drive Direct to Customer programs to engage our subscribers through personalized and relevant content, driving qualified traffic to retail partners and Apothekary.com
• Deliver Retail Marketing strategies to attract new customers, build enduring relationships, and drive conversion through an elevated in-store experience with existing and new retail partners 
• Develop Apothékary as a thought leader in the wellness space, strengthening the brand’s reputation through innovative campaigns, pa