Director, Professional and Consumer Promotions Marketing (FL), EPKINLY Brand Team

At Genmab, we are dedicated to building extra[not]ordinary® futures, together, by developing antibody products and groundbreaking, knock-your-socks-off KYSO antibody medicines® that change lives and the future of cancer treatment and serious diseases. We strive to create, champion and maintain a global workplace where individuals’ unique contributions are valued and drive innovative solutions to meet the needs of our patients, care partners, families and employees.

Our people are compassionate, candid, and purposeful, and our business is innovative and rooted in science. We believe that being proudly authentic and determined to be our best is essential to fulfilling our purpose. Yes, our work is incredibly serious and impactful, but we have big ambitions, bring a ton of care to pursuing them, and have a lot of fun while doing so.

Does this inspire you and feel like a fit? Then we would love to have you join us!

The Role:

The Director, epcoritamab (DuoBody-CD3xCD20) Professional Promotions, will design and execute the HCP experience for Genmab’s US-based hematology asset EPKINLY.  This critical role will report directly to the Vice President of Hematology Marketing and is expected to work closely with key internal partners, as well as the EPKINLY US alliance partner. He/she will own the Physician and Consumer experience strategy for epcoritamab in the Diffuse Large B-Cell lymphoma (DLBCL) and/or Follicular Lymphoma (FL) space and be an essential contributor to the overall product marketing, extended launch teams, and annual brand planning process.

As a newly created position within Genmab, the Dir, EPKINLY will have the opportunity to set and own the strategy for this important brand. Success in this role will require a collaborative mindset, strong hematology experience (with a recent launch), and a proven track record of operating in an emerging/developing organization.

Responsibilities:

• Serve as the resident brand team expert on current and evolving platforms and opportunities related to HCP, Consumer, institution, and key accounts in hematology marketing

• Establish and pull through the vision set by Genmab organizational leadership

• Seamlessly integrate professional promotion strategies into the overall product brand plan

• Manage detailed tactical plans and develop related content to drive brand goals

• Collaborate to provide critical input into HCP/Consumer/Key Acct Institution profiles, targeting, and segmentation

• Partners with cross-functional teams and alliance business partners to develop and implement cohesive brand campaign, creative, positioning, and messaging, etc.

• Effectively translate primary & secondary data into insight-driven decision making and actionable strategies and tactics

• Track and provide weekly key performance indicator reports

• Representing the brand during Medical/Legal/Regulatory review meetings to ensure launch readiness

• Work effectively with Genmab sales leadership (and field sales advisory boards), relevant Genmab functions, and EPKINLY alliance partners while representing Best for Brand and Genmab interests

• Work productively to lead through external agency partners, key internal stakeholders, and cross-functional groups within the Genmab organization

• Drive engagement and partnerships with relevant professional societies and marketing advisory boards

• Manage project timelines, budgets, and all key deliverables aligned to effective launch readiness

Basic Qualifications:

• Bachelor's Degree

• Minimum of 5 years of progressive responsibilities within oncology/hematology marketing

• Ability to travel domestically up to 25%

• Established people leadership experience with direct reports

Preferred Qualifications:

• Deep understanding of HCP, Consumer, Key account, and GPO marketing concepts within pharma/biotech

• Recent (BsAb, ADC, IO, targeted therapy, personalized medicine) oncology/hematology launch experience

• Experience working in the highly complex, dynamic environment of an emerging organization

• Demonstrated ability to work cross-functionally and on multiple projects simultaneously

• Ability to thrive in ambiguity, with an entrepreneurial mindset and a track record of results

• Resourceful, decisive, and proactive approach to managing multiple priorities in a fast-growing organization

• Strong communication and presentation skills

• Startup, emerging pharma, or new team experience desired

• Prior joint venture, co-promote, co-marketing