Sr Analyst - Database Marketing

Company Description

ABOUT ENCORE BOSTON HARBOR
Encore Boston Harbor is a luxury global destination gaming resort that will feature 671 hotel rooms with sweeping views of the Boston skyline and Boston Harbor, ultra-premium spa, luxury retail, high-end dining, and state-of-the-art ballroom and meeting spaces. It is the largest private single-phase development in the history of the Commonwealth.  Situated on the waterfront along the Mystic River and connected to Boston Harbor, Encore Boston Harbor will include a six-acre park along the water that will feature a harborwalk, an events lawn, public viewing areas, ornate floral displays and retail and dining experiences that overlook the Encore Harbor Walk. 

Job Description

The Encore Boston Harbor Database Sr. Marketing Analyst is responsible for using advanced qualitative and quantitative methods when running database queries and segmentation for Domestic Marketing programs and analysis.  

This role will be directly involved with both the set up and execution of segmented Domestic Marketing customer loyalty programs, VIP Events and floorwide promotions and working with departmental team members to provide analytic support

This role will also assist in analysis to determine the effectiveness of Domestic Marketing programs and create analysis and reports to support senior management decision-making

Responsibilities include, but are not limited to: maximizing opportunities for departmental and company success; maintaining all Encore Standards; and ensuring excellent guest and team member experiences.

JOB RESPONSIBILITIES:  

• Ensures all Encore Boston Harbor core values and property and department standards are implemented and applied 
• This position reports to the Director of Database Marketing.
• Responsible for the accuracy of all database queries as directed by the department Manager/Director. This includes both automated and ad hoc queries.
• Responsible for departmental reporting and/or analysis as requested.
• Responsible for Domestic Marketing Loyalty Program Proformas and Postformas.
• Responsible for assisting with the creation of promotional and system setups for customer loyalty programs, Ad Hoc programs, VIP programs and Slot Marketing special event promotions. This includes but is not limited to:
  • Ensuring accuracy
  • Compliance is established/maintained for all regulatory controls.
  • Adherence to departmental procedures.
  • Ensuring all appropriate team members are trained on the above processes and procedures.
• Responsible for creating matrices, instructions and directions for internal and external partners.
• Responsible for data audits, segmentation and program proofing.
• May assist with creative proofing
• Work closely with members of the Digital Marketing team.
• Accountable for the accuracy, confidentiality, and thoroughness of departmental policies and procedures; records and reports.
• Ensures that internal policies, federal and state laws, rules, regulations and controls are enforced. 
• Participate in the execution of short-and long-term departmental goals, objectives, policies, and operating procedures; monitors and evaluates promotional effectiveness; provides suggestions for improvement.Identifies key database segments to monitor and assess: both profitable and unprofitable.  
• Keeps informed of all new developments within the department and supports all recommendations designed to maximize department and company success.
• Manages multiple priorities simultaneously and meets deadlines, often in stressful and high pressure situations.
• Provides professional service to internal and external guests.
• Ability to define problems, collect data, establish facts, and draw valid conclusions; can communicate recommendations based on the data.
• Works with safety as a priority, and follows department and company safety standards.
• Maintains relevant knowledge of industry through continuing education and training.
• Performs any other job-related duties as assigned.

Qualifications

JOB REQUIREMENTS:  

To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Age, Gaming and Certifications:

21 years of age or above.

Will be required to obtain and maintain registration or a license issued by the Massachusetts Gaming Commission.

Education and/or Experience: 

Bachelor’s Degree or above in a related field or equivalent expe