Senior Director, Brand Strategy and Communications

About the Role: 

In this role, you will join our Marketing team and be responsible for driving awareness and perception for the Unite Us brand and work closely with Growth leaders in marketing, sales and product. You will be responsible for shaping the brand, using data, trends, business and consumer understanding to develop brand messaging, and an overarching communications program that drives both short-term wins and long-term brand perceptions. You will uncover powerful insights that break through and differentiate Unite Us from competitors, champion creatively driven, culturally relevant marketing campaigns and guide teams to create more focused and cohesive messaging and creative execution across marketing channels.

What You'll Do:

• Develop and implement a comprehensive brand marketing strategy that is aligned with our vision and values. Utilize a structured and organized approach to craft engaging campaigns that resonate with our audience.
• Lead and coordinate integrated marketing campaigns across various channels, including print, digital, social media, influencers, events, and collaborations. Develop comprehensive content marketing strategies that tap into customer, cultural, and business insights and activate across channels and drive measurable results.
• Connect product to overall marketing with oversight of the Product Marketing team.
• Partner with Research & Evaluation to conduct market research studies to understand the competitive landscape and identify opportunities for differentiation and overall market perception.
• Support our social media strategy by creating captivating content that can be cross utilized and produced for LinkedIn, Instagram, Facebook, Twitter, and YouTube. Leverage your content expertise to connect with our audience authentically.
• Oversee the development of creative touchpoints with users including creative assets, advertisements, and design guidelines.
• Partner with Growth, Customer, and Social teams to ensure marketing moments are strategically integrated into performance marketing, lifecycle marketing, and social activations
• Measure performance by defining and monitoring Key performance indicators (KPI’s) to measure the success of brand initiatives. Leverage insights to make data driven decisions on future campaigns to maximize impact.
• Lead and mentor the brand team to ensure that customers are at the forefront of every decision we make.

You’re a great fit for this role if:

• Bachelor's degree in marketing, communications, or a related field.
• 10+ years of professional experience in brand marketing, brand strategy or product marketing ideally in the tech or government and healthcare sectors.
• Proven track record of developing campaigns that reach the right audience with the right message at the right time.
• Strong content background, with a track record of developing successful marketing campaigns.
• Strong understanding of building Product go-to-market.
• Exceptional written and verbal communication skills.
• Creative thinker with the ability to generate innovative ideas that lead to impactful results.
• Experience managing integrated marketing campaigns across multiple channels, including social media and digital platforms.
• Proficiency in analyzing marketing performance metrics to optimize strategies.
• Exceptional organizational skills, balancing structure, and creativity.
• Strong leadership and team management abilities, with a focus on developing high-performing teams.
  Nice to have:
• A passion for expanding brands into new markets.
• Experience working with acquisition and lifecycle marketing teams.

Our Mission:

Unite Us’ mission is to unlock the potential of every community. Our co-founders started Unite Us in 2013 to serve the people they served with. They witnessed firsthand the barriers and inefficiencies in trying to navigate health and social services, and set out to improve that experience for veterans and their families. Unite Us quickly expanded to serving all people who need connections to care across our country. Through Unite Us’ national network and software, community-based organizations, government agencies, and healthcare organizations are all connected to better collaborate to meet the needs of the individuals in their communities. We drive the collaboration to predict, deliver, and pay for services that impact whole-person health. If you want to do well and do good, join Unite Us.

Environmental Job Requirements and Working Conditions:

• This position is remote, U.S. based only
• The target pay range for this role is: $150k-170k This salary range represents our national target range for