Global Lifecycle Marketing & CRM Sr. Manager

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

We are seeking a strategic, data-driven, and forward-thinking Lifecycle Marketing & CRM Sr. Manager to lead our global lifecycle marketing team. In this role, you will elevate our practice beyond traditional email marketing into a lifecycle management ecosystem.

You will oversee the overarching CRM strategy, fiscal priorities, and database growth for our entire brand portfolio, while executing the strategy for the Gaming portfolio directly. Managing a dedicated internal team and key agency partners, you will architect the consumer journey from acquisition through retention. As a strategic business leader, you will guide the team in maximizing our tech stack—specifically Salesforce Marketing Cloud Enterprise (MCE) and our new Customer Data Platform (CDP)—to deliver hyper-personalized, multi-channel customer experiences that drive lifetime value (LTV).

Key Responsibilities

Strategic Direction

• Define the annual and quarterly global lifecycle and CRM roadmap, aligning customer-centric strategies with commercial objectives.
• Shift the organization from email execution to comprehensive customer lifecycle management, mapping end-to-end user journeys.
• Drive the strategy and optimization for foundational global triggers, such as onboarding/welcome series, cart/browse abandonment, and win-back programs.
• Establish clear KPIs, growth targets, and resource allocation for the lifecycle marketing group.
• Establish ways of working between global and regional teams, partnering across commercial and creative partners, establishing templates and toolkits for efficiency and brand consistency. 

Team Leadership & Development

• Oversee and unify CRM strategies and processes for both Gaming and Personal Workspace (PWS) categories, ensuring distinct audience personas are targeted effectively.

• Coach, mentor, and upskill an internal team of CRM professionals, building expertise in complex Salesforce Marketing Cloud campaigns and quality execution across Journey Builder, Automation Studio, and Data Cloud.
• Foster an environment of continuous learning regarding platforms and CRM methodologies.
• Build a culture of testing with a rigorous A/B and multivariate testing framework across the team and agencies to continuously optimize content, timing, and multi-channel orchestration

 CDP & MCE Business Ownership

• Serve as the strategic business owner for utilization and optimization of our Customer Data Platform (CDP) and Salesforce Marketing Cloud Enterprise (MCE).
• Partner with the Digital Office and Data Analytics to mature our data infrastructure and metrics.
• Set policies and standards to ensure global data compliance (GDPR, CCPA), optimize subscriber acquisition strategies, and maintain overall list health.

Gaming Category CRM Execution

• Develop and execute the Gaming category lifecycle strategy, modeling system utilization and analytical excellence and leveraging external agencies to execute the program. 
• Define audience segmentation strategies reflecting gaming personas (competitive gamers, streamers, casual players) and lifecycle stages. 
• Optimize revenue per subscriber, identifying high-value segments for cross-sell, upsell, and customer value maximization. 
• Create personalization frameworks based on gaming preferences, purchase history, and engagement patterns. 
• Partner with the Global Gaming Marketing and NAM teams to integrate CRM into broader brand campaigns and product launches.

Profile & Key Qualifications

Technical Skills & Experience

• 8+ years of experience in CRM or lifecycle marketing within consumer-facing environments (Gaming, Tech, or Consumer Electronics highly preferred).
• 2+ years of experience managing direct reports and leading external agency partners/vendors.
• Strong strategic and operational knowledge of Salesforce Marketing Cloud Enterprise (MCE) (Journey Builder, Automation Studio, Data Extensions) and Customer Data Platforms (CDP / Data Cloud).
• Deep familiarity with marketing attribution models, predictive analytics, LTV modeling, and leveraging advanced cus