Senior Copywriter

Company Description

At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.

At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we’ve been doing just that. Our technology helped people put a man on the moon.

We are a key partner to some of the largest and highest growth organizations in the world. From energizing the most competitive gaming platforms, to enabling systems to make cities safer and cars smarter and more connected, to powering the data centers behind many of the world’s biggest companies and public cloud, Western Digital is fueling a brighter, smarter future.

Binge-watch any shows, use social media or shop online lately? You’ll find Western Digital supporting the storage infrastructure behind many of these platforms. And, that flash memory card that captures and preserves your most precious moments? That’s us, too.

We offer an expansive portfolio of technologies, storage devices and platforms for business and consumers alike. Our data-centric solutions are comprised of the Western Digital®, G-Technology™, SanDisk® and WD® brands.

Today’s exceptional challenges require your unique skills. It’s You & Western Digital. Together, we’re the next BIG thing in data.

Job Description

We are looking for a mid-senior level highly-creative and detail-oriented Copywriter to produce compelling and engaging content across various mediums. The ideal candidate will have a passion for storytelling, a keen understanding of the consumer audiences and personas, and the ability to collaborate with cross-functional teams. The Sr. Copywriter will play a crucial role in developing and maintaining our brand voice, ensuring consistency and resonance in all communication efforts.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop and create high-quality, engaging, and persuasive copy for a variety of channels, including packaging materials, marketing collateral, and more.
• Collaborate with product marketing, design, and other teams to understand project objectives, target audience, and key messages.
• Research industry trends, competitors, and target audience to stay informed and enhance the effectiveness of written content.
• Edit and proofread copy to ensure accuracy, consistency, and alignment to brand guidelines.
• Contribute to the development of creative concepts and campaigns, offering valuable insights and ideas.
• Stay up to date with best practices in writing, content strategy, and digital marketing to continuously improve and optimize content performance.
• Work closely with stakeholders to understand business goals and objectives, translating them into impactful and results-driven copy.
• Assist in the development and maintenance of a consistent brand voice and tone across all communication channels.

Qualifications

REQUIRED:

• Bachelor’s degree in Communications, Journalism, Marketing, English, or related field.
• 3-5 years experience as a Sr. Copywriter or in a similar role, with a strong portfolio showcasing diverse writing styles and successful campaigns focusing on various consumer audiences, a plus

SKILLS:

• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Strong research skills to gather relevant information and insights for effective content creation.
• Voracious learner who can absorb complex, sometimes technical materials and develop clear, concise, and easy to understand marketing copy.
• Ability to work in a fast-paced environment, meet tight deadlines, and manage multiple projects simultaneously.
• Excellent collaboration and communication skills with the ability to incorporate feedback from various stakeholders.
• Proficiency in relevant tools and software for content creation, such as Microsoft Office, Adobe Creative Suite, or other content management systems.
• Familiarity with media production processes and project management tools (such as Asana, Workfront), a plus

Additional Information

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disabilit