As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

KEY RESPONSIBILITIES

• Responsible for developing the regional annual Marketing plans to drive profitable growth across the key market areas and segments and lead a team of ~10 commercial marketing associates (product, field, and growth) in execution of marketing plans and tactics. Specific examples include:
  • Creation of annual marketing plan and supporting annual budget preparation.
  • Collaboration with Segment and WW Marketing to develop Commercial Launch readiness plans
  • Working with Sales to develop Sales Training plans
  • Working with WW Marketing, Sales and the Segments to develop and drive demand generation activities
  • Managing and executing marketing expenses to drive maximum ROI
• Downstream from product development, drive collaboration with counterparts in commercial organization to encourage rapid adoption of Waters Biosciences products and solutions and expand customer utilization of existing products and solutions through demand generation
• Evaluate marketing activities and refine plan according to relevant metrics/KPIs to ensure consistent delivery of marketing mix.
• Demonstrate leadership excellence by engaging and developing a team of highly capable associates. Empower teams to make decisions and drive innovation.
• Be a team player in the US region Leadership team: constructively challenge where appropriate and be a positive force in supporting business outcomes.
• Responsible for supporting forecasting across capital equipment and consumables
• On going market updates related to funding conditions, regional buying trends, and competitive analysis

IDEAL EXPERIENCE

• Commercial leader with experience in the cell analysis industry
• 8-10 years of leadership experience in marketing, R&D, academic research, or scientific application within the healthcare industry.
• Experience in the medical device global healthcare industry and markets are required
• Strong marketing acumen with classical marketing knowledge and successful growth marketing outcomes
• Exceptional influencing, negotiating and presentation skills
• Solid understanding of the flow cytometry and single cell markets
• Prior experience of leading large marketing organizations
• MBA and or PhD in Biological Sciences preferred

CRITICAL LEADERSHIP CAPABILITIES

• Relationship building with key regional customers allowing for customer insights and trends
• Forms clear and independent idea of customer needs and requirements through studying data and discussions with customers; knows the customer’s business from own perspective.
• Strong presentation skills with range of audience
• Takes initiative to offer improved performance to customers, overcoming obstacles, solving problems, and improving overall satisfaction.
• Strategic thinking and leading teams with critical problem solving skills
• Defines the evolving future of market/market segments, and using logic and evidence, contrasts with the present.
• Revises strategy, proposes new directions for the business linked to the evolving marketplace.
• Challenges assumptions and conventional wisdom with specific, supported, reasoned proposals.
• Contributes to the developm