Lifecycle Copywriter - US Remote

Our Mission

Alpha Lion exists to help people unleash their Superhuman potential through performance-driven nutrition and culture-defining innovation.

We’re a high-performance team that values ownership, speed, humility, and relentless improvement.

If you thrive in a fast-paced environment where results matter and ideas win, you’ll feel at home here.

Role Summary

The mission of the Lifecycle Copywriter is to increase customer lifetime value by creating copy that connects, converts, and retains customers across every lifecycle stage.

This role turns behavioral triggers, customer insights, and brand strategy into high-impact messaging that builds trust, enhances engagement, and reduces churn.

Success means developing scalable copy systems, producing winning messages fast, and transforming owned lifecycle channels into revenue-driving engines.

 

What You’ll Do

• Own lifecycle copy strategy by developing briefs and messaging approaches driven by customer insights, behavioral data, and performance metrics.
• Write high-converting copy across Email, SMS, in-app, and direct mail for onboarding, education, upsells, winback, reactivation, and more.
• Create segmentation and personalization frameworks using zero-, first-, and behavioral-party data to deliver timely, relevant, and personalized messaging.
• Build and optimize modular copy systems that make personalization scalable across automated lifecycle flows.
• Run A/B tests and analyze performance to identify winning patterns and continuously optimize campaign results.
• Own churn prevention and winback messaging, including cancellation flows, reactivation campaigns, and retention-focused communication strategies.
• Partner with CRO, CX, and UX/UI teams to improve landing pages, cancellation experiences, and lifecycle conversion journeys.
• Build internal systems and leverage AI tools to increase message velocity, consistency, and long-term retention impact.

What Success Looks Like

• You deliver improved retention, repeat purchase rate, and customer lifetime value through consistently high-performing lifecycle messaging.
• You build scalable copy systems that enable 1:1 personalization and faster campaign execution.
  Cross-functional partners describe you as proactive, strategic, and deeply customer-centric.
• You optimize at least one major lifecycle system or flow within your first quarter.

Who You Are

Value / Trait

What It Looks Like in This Role

Play to Win

You relentlessly pursue performance breakthroughs.

Own Outcomes, Deliver Results

You track results proactively and take initiative to fix underperformance. Think in terms of impacts, not just deliverables.

Track Everything, Assume Nothing

You measure everything and document learnings to build systems that scale.

 

What You Bring

• 3+ years writing sales-focused email/SMS copy for DTC and eCommerce brands.
• Strong understanding of subscription metrics (retention rate, churn, LTV) and how to influence them through messaging.
• Ability to create full strategic briefs—covering design, UX flow, content hierarchy, and messaging structure.
• Native English speaker or culturally fluent in U.S. communication style.
• Comfort working in a remote, fast-moving, performance-driven environment.

Why You’ll Love It Here

• You’ll join a team that values results over politics and growth over comfort.
• We move fast, take ownership, and celebrate wins together.
• 100% remote with flexible hours across global teams.
• Access to Alpha Lion supplements and exclusive discounts.
• The chance to help shape a fast-growing performance brand with global ambitions.

Why You Won’t Love It Here

• You’re uncomfortable being measured by results — we value performance, not activity or effort alone.
• You prefer structure over speed — our team moves fast, adapts quickly, and expects ownership, not hand-holding.
• You avoid direc