Senior Marketing Manager, Multifamily

Job Title

Senior Marketing Manager, Multifamily

(https://careers.cushmanwakefield.com/)

Job Description Summary

The primary focus of the position is to provide strategic support and management of regional marketing, advertising, and promotional activities. This role will also focus on our SFR portfolio, including business development pitches, high level strategy planning, and support through lease up.

Job Description

Essential Job Duties:
• Support the Regional Marketing Director with the creation of marketing plans and strategies. This includes providing market research, advertising costs and demographic profiles, to name a few.
• Manage the development of creative marketing materials and collateral for on‐site team members to use. This would include the coordination of – direct mailers outreach marketing (local merchants, preferred employer programs, resident referral programs, marketing to locators, home builders and companies providing corporate accommodations and the implementation of signage to generate traffic.
• Work with design teams, third‐party vendors and on‐site associates to create and write ads for print media, Internet sites and other advertisement medium available in a particular sub‐market, to generate qualified traffic and reflect the community's current themes, campaigns and promote the Pinnacle brand.
• Develop competitive messaging for property websites.
• Review and analyze traffic reports and analyze ROI to determine which marketing efforts are effective.
• Conduct audits on various media and technology performance areas.
• Acquire contract from national media vendors and stay abreast of their products.
• Support Regional Marketing Director in the education of regional team members use of new innovations and marketing partnerships.
• Analyze property demographics and make develop marketing campaigns to attract that demographic for student, senior, affordable, garden, urban and more.
• Support the Regional Marketing Director in maintaining marketing standard operating policies and procedures.
• Attend client meetings on behalf of Regional Marketing Director.
• Participate in interdisciplinary meetings on behalf of the Regional Marketing Director
• Support new property marketing transitions
• Work with Regional Marketing Director in ensuring that Pinnacle's brand standards are maintained.
• Support Regional Marketing Director in updating the marketing tool box with new deliverable templates.
• Knowledge of the Yardi product suite is a plus.
• Other functions as assigned.

Competencies: 
• Sales/Marketing – Knowledge of principles and methods for showing, promoting, and selling products or services
• Research Management – Ability to execute research projects, provide data content within the realm of the objectives. 
• Project Management –Manage details in maintaining integrity of fast-paced projects 
• Customer Service (internal & external customers) 
• Ability to multi‐task and meet deadlines while working in a fast‐paced environment
• Understanding of the value and importance of the customer care process, cycle and strategies
• Strong interpersonal communications skills

IMPORTANT EDUCATION 
• Bachelor’s Degree required 

IMPORTANT EXPERIENCE 
• 5+ years of related experience

WORK ENVIRONMENT
This job operates in a professional office environment. This role routinely uses standard office equipment 
such as computers, phones, photocopiers, filing cabinets and fax machines. Regularly required to travel 
outside between properties in varying weather conditions.

PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee may need to travel from floor to floor, climb stairs, and may be required to travel outside between buildings in varying outdoor weather conditions. The employee may also be regularly required to remain in a stationary position (sit or stand) for 85% of the time; regularly operate office machinery. Must be able to travel up to 10% of the time. Travel may vary in frequency and duration. Demonstrates the ability to exert up to 15 pounds occasionally, and/or up to 25 pounds frequently, and/or up to 10 pounds of force constantly to lift, carry, push, pull, or move objects.

OTHER DUTIES
This job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change 
or be assigned at any time with or without notice