Senior Director, Activation, Athlete Service and Performance

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams.  We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

OVERVIEW:

At DICK’S Sporting Goods, we believe sports can change lives. Founded in 1948, DICK’S Sporting Goods first started as a bait-and-tackle shop in Binghamton, NY and has since rapidly expanded into a leading omnichannel retailer with more than 850 locations representing our multiple brands: DICK’S, House of Sport, Golf Galaxy, Public Lands, Going, Going Gone, and more. Over the years, it has been our relentless focus on inspiring, supporting, and equipping athletes and outdoor enthusiasts to achieve their dreams that has allowed us to become the $13B company we are today. 

Our company is now looking to invest in our future and realizing our ambitions of becoming the best sports company in the world. We aim to create the ultimate athlete profile, enable our teammates with seamless and comprehensive tools, all in support for creating the most personalized and engaging athlete experiences. If you are ready to make a difference as part of the world’s greatest sports team, apply today! 

Athlete Experience (AX) is a cross functional, OMNI initiative that is at the heart of DICK’s transformation to become the best Sports Company in the World. We endeavor to evolve how we serve the Athlete to be more holistic and provide a relationship-based offering that begins with motivating our athletes in sport to helping them improve their game. Under the AX portfolio, we connect across our initiatives of Loyalty, Personalization, Retail, Services and Performance.

To be part of the team is to be passionate about serving the Athlete and innovating across our ecosystem, helping shape the future of the company. 

Reporting to the EVP, Stores, you will be responsible for driving the definition and prioritization of Services and Performance experiences within the portfolio of our Athlete Experience (AX) transformation initiative, acting as the core business owner (“general manager”) to drive strategy through operations in our brick & mortar locations, leveraging digital enablement, accountable for outcomes and key results.  Ideally this role will be based in Dick's corporate headquarters in Pittsburgh, but we are open to considering a remote arrangement.

Responsibilities include:

Stakeholder Engagement

• Partner with AX Central Team and Transformation Office to ensure alignment with overall AX and DSG strategy, establish and measure business value, manage dependencies.

• Partner with Product leaders to define Digital experiences and ensure translation to Tech roadmaps; actively problem solve requirements, tradeoffs and prioritization decisions.

• Lead workshops with stakeholders and technology partners to align strategy and work.

• Provide executive-level updates on prioritization and progress.

• Translate stakeholder insights into prioritization and product vision.

Execution: Overseeing the Design and Delivery of Athlete Solutions

Deliver Products/Features

• Push for holistic value creation for experiences - Athlete and Teammate experience benefits, revenue/margin and continuous innovation.

• Ensure experiences are truly omnichannel, ingesting requirements from around the business.

• Remove cross-squad roadblocks and escalate issues as needed to ensure smooth execution.

• Identify and mitigate dependencies across cross-functional teams and stakeholders.

• Communicate risks associated with the product roadmap and deliverables.

• Guide the creation of the release plan, including feature prioritization.

• Provide oversight in developing discovery objectives and goals in collaboration with product teams and stakeholders.

Strategy: Planning to Solve Athlete Problems and Drive Market Impact

Form Strategy & Pr