VP of Marketing

About Clearstory

Change Orders are a $200 billion problem in commercial construction. They slow down jobs, create billing chaos, and strain relationships between GCs, subs, and owners. Clearstory was built to fix that—fast.

We’re the industry’s first (and only) Change Order Communication and Workflow Platform. Our network-based SaaS solution closes the gap between financial systems, field teams, and project stakeholders. Instead of juggling spreadsheets, PDFs, and inbox threads, teams use Clearstory to streamline T&M tags, standardize Change Orders, and keep everyone aligned in real time.

The market is massive, the pain is urgent, and our product is purpose-built to solve it. We've already proven product-market fit with some of the biggest names in construction. Now we’re scaling fast—and we’re hiring a marketing leader who’s ready to build the rocket ship while we’re flying it.

If you’re a hands-on VP of Marketing who loves blending brand and demand, thrives in messy-to-magical environments, and wants to lead the narrative in an untapped $200B category—let’s talk.

The Role

We’re looking for a bold, curious, and resourceful marketing leader—someone who can build, test, and scale. You’re fluent in full-funnel strategy, performance metrics, and AI tooling—but also love rolling up your sleeves to write, launch, analyze, and optimize campaigns yourself.

You’ll lead a high-output team of 5 + contractors, shape Clearstory’s voice in the market, and drive measurable pipeline growth in a fast-moving, construction-tech space.

What You’ll Own

Demand Generation & Growth Marketing

• Architect and own the full-funnel demand gen strategy—paid, organic, ABM, outbound assist, partner co-marketing, and events.
• Launch and optimize campaigns across Facebook, Google, LinkedIn, and other channels. You’ve likely doubled CAC efficiency before, and you’ll do it again here.
• Own top-of-funnel performance and help convert MQLs into pipeline—working closely with RevOps and Sales to optimize conversion paths, attribution, and lead scoring.
• Continuously test channels, audiences, messaging, and nurture flows. You believe velocity + iteration wins.
  

Content Strategy & Campaign Automation

• Lead content creation across formats: blog posts, customer stories, video, SEO, email, and product explainers.
• Scale content with quality—leveraging AI tools(e.g., GPT-based tools, automated video snippets, data-to-content workflows) to accelerate production and repurposing without sacrificing voice or clarity.
• Build dynamic campaign frameworks that react to buyer signals—think intent-based nurtures, triggered email journeys, and personalized landing experiences.
  

Brand Building & Market Positioning

• Evolve and elevate Clearstory’s brand identity—building a category-defining voice that resonates with construction professionals and tech-forward decision makers.
• Drive visibility through partnerships, earned media, future-of-work events, and influencer relationships in the construction + AI space.
• Craft creative campaigns that stand out—whether that’s a killer homepage headline or a customer testimonial with real emotional resonance.
  

Team Leadership & GTM Alignment

• Lead and grow a nimble marketing team, augmented by freelance/agency talent as needed.
• Collaborate closely with Product, Sales, and Customer Success to ensure marketing is driving aligned messaging across the full customer lifecycle.
• Foster a culture of experimentation, creativity, and shipping quickly—with an eye toward performance and scale.

Requirements

Who You Are

• 10+ years of experience in B2B SaaS marketing, including at least 3 years in a senior leadership or head-of-marketing role.
• Proven track record of building repeatable pipeline generation systems and exceeding MQL-to-SQL benchmarks.
• Comfortable with CRM (HubSpot), marketing automation, analytics dashboards, paid media platforms, and web tools—plus whatever’s new and useful.
• Strong operator and strategist. You’re just as excited tweaking a nurture sequence as you are leading a QBR.
• A power user of AI tools in your workflow—but you value clarity, insight, and story over sheer volume.
• Experienced managing lean teams and scaling programs through a mix of in-house talent and outsourced support.
• Experience in construction tech, field services, or skilled trades is a plus—but not required.
  

About You

We want you to be a part of the Clearstory success story so as you engage with us and our team members, it would be helpful for you to understand some of the core characteristics of our team - hopefully, many of these resonate with you!