Sr. Analyst, Media Analytics, Decision Sciences, Peacock

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service. Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Job Description

Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you’ll find more than a job. You’ll find a fast-paced, high-performance team of incredible colleagues that want to be at the epicenter of technology, sports, news, tv, movies and more. We work hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment. 

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us.  We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent. 

This position is on the Decision Sciences team with a charter to provide valuable insights that enable next level data-driven decision making by our Marketing and Media teams. As Senior Analyst, you will work in a high-visibility and fast-paced environment, delivering analyses that support initiatives that have a tangible impact on Peacock’s growth and success as it establishes itself as a major player in the streaming landscape.

Responsibilities:

• Query and analyze complex data sets to develop customer insights that drive decision-making and support cross-functional initiatives to drive customer segmentation and strategy
• Utilize large CDPs and DMPs to identify campaign overlap and high value prospect audiences
• Partner with Data Science team to build and understand look-alike-modeling and customer life-time value
• Partner closely with business stakeholders (e.g., Marketing, Product, Editorial or Content teams) to define business needs, craft analytic approach and develop data solution
• Partner with Media agencies to optimize media spend utilizing a combination of attribution models
• Synthesize complex analyses, KPIs, and concepts into digestible presentations for a variety of audiences, including key stakeholders and leadership
• Help contribute to a diverse, equitable, and inclusive work culture at Peacock

Salary Range: $95,000 - $120,000

Qualifications

• 3+ years of analytical experience working with large, complex data sets and analytical tools
• Proficiency in SQL, Excel and at least one additional programming languages used for data analysis (e.g., R, Python)
• Experience with media and advertising channels (e.g., Search, Display, Social, etc.)
• Familiarity with media measurement techniques such as Marketing Mix Modeling and Multi-Touch Attribution is a plus  
• Strategic thinker with ability to derive conclusions and recommendations from raw data 
• Team oriented and collaborative with an aptitude and willingness to learn
• Bachelor’s degree in Business Analytics, Data Science, Computer Science, Statistics, Mathematics, Economics or other relevant quantitative fields
• Experience with statistical modeling and/or advanced data science techniques is a plus

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance,