Manager, Product Marketing

Overview

As a Product Marketing Manager for our Aurora suite of solutions, you will drive go-to-market strategies for legal technology and eDiscovery markets, developing compelling messaging and positioning while collaborating with cross-functional teams to execute marketing initiatives that accelerate growth.

 

This position can be remote or can work from one of our major offices in the US. Up to 5% travel is expected for events, client meetings and internal meetings. This position will report to the VP, Products & Marketing.

Responsibilities

Messaging and Positioning:

• Develop compelling, persona-based messaging and supporting materials that effectively communicate Aurora suite benefits to legal professionals and corporate clients.
• Conduct customer interviews and stakeholder sessions to deliver market insights internally and ensure customer voice is reflected in all marketing materials.
• Lead customer discovery sessions and message validation initiatives to optimize positioning.
• Create value proposition frameworks that translate technical features into business outcomes.

Go-to-market Planning and Execution:

• Collaborate with demand generation, content, and brand teams on comprehensive marketing plans, taking ownership of Aurora suite GTM strategies.
• Work closely with product marketing, product management, commercial readiness, and sales teams to execute go-to-market initiatives and tactics.
• Develop and refine customer personas and identify expansion opportunities for existing accounts.
• Analyze sales and marketing data using modern analytics tools to make recommendations for market segmentation and targeting.

Market Research and Competitive Intelligence:

• Build deep understanding of the eDiscovery and legal technology markets, competitors, and customers, including how they buy, use products, and measure success.
• Monitor and share industry trends, competitor movements, and customer behavior patterns using market research tools and AI-powered analysis.
• Maintain competitive battlecards and positioning strategies to enable sales team effectiveness.
• Contribute to customer advisory board planning and engagement initiatives.

Content Development and Sales Enablement:

• Map buyer journeys and develop targeted content aligned to each stage of the customer lifecycle.
• Create sales enablement materials including presentations, case studies, ROI calculators, playbooks, and objection-handling content.
• Develop thought leadership content such as whitepapers, blog posts, and industry reports.
• Build customer advocacy programs and manage referral initiatives to drive organic growth.

Marketing Operations and Analytics:

• Leverage marketing automation platforms, CRM systems, and analytics tools to measure campaign effectiveness and optimize performance.
• Implement attribution modeling to track marketing impact on pipeline and revenue.
• Collaborate with marketing operations to ensure seamless data flow across technology platforms.
• Use customer data platforms to analyze engagement patterns and inform strategy decisions.

Qualifications

Minimum Education Requirements:   

• Bachelor's degree in Business, Marketing, Engineering, or related field.

Minimum Experience Requirements:  

• 3-7 years of B2B product marketing, product management, or similar experience in technology companies.
• Strong written and verbal communication skills with ability to present to executive-level audiences.
• Demonstrated problem-solving, analytical thinking, and decision-making capabilities.
• Proven ability to collaborate with cross-functional teams and manage complex projects simultaneously.
• Experience with modern marketing technology stack including CRM, marketing automation, and analytics platforms.

Preferred Qualifications:  

• Experience in law firms, legal technology, or the eDiscovery industry.
• Experience with asset production software such as Adobe suite, Canva, and Figma.
• Familiarity with AI/ML applications in product marketing and legal technology.
• Background in SaaS business models and B2B customer lifecycle management.
• Completion of product marketing certification programs (Pragmatic Marketing, Product Marketing Alliance, etc.).

 

Consilio’s True North Values

• ExcellenceWe strive to make every client our advocate
• PassionWe DO because we CARE
• CollaborationWe win together through teamwork and communication
• Agility