Events Marketing Director - Data Center World

Company Description

Join us at the forefront of one of today's most explosive growth industries!

The data center sector is experiencing unprecedented expansion, driven by cloud computing, AI advancement, edge computing, and digital transformation across every industry. With global data center market growth projected to continue at double-digit rates, there's never been a more exciting time to build your career in this dynamic field.

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Job Description

This role is based in our 605 3rd Ave, NY office but we could also consider at other eastern locations, particularly Norwood (Atlanta), GA.

Data Center World connects the complete ecosystem of industry professionals and is one of our fastest growing events.  Join our dynamic team as a Marketing Director, where you'll play a pivotal role in driving strategic initiatives and delivering exceptional event experiences. This position offers the opportunity to work collaboratively across marketing, product development, sales, and content teams while contributing to revenue objectives and brand excellence https://datacenterworld.com/

We're looking for a creative thinker who brings fresh perspectives to develop innovative methodologies and enhance existing programs. You'll ensure seamless execution from initial concept through post-event analysis, maintaining alignment with organizational goals and brand standards.

What You'll Do

Team Management

• Manage a team of professional marketers from Senior Manager to Graduate level

Strategic Marketing & Planning

• Develop and implement strategic marketing plans for Data Center World events
• Contribute to team leadership initiatives and mentor junior marketing professionals
• Execute database growth strategies and audience development programs
• Analyze marketing performance metrics and provide optimization recommendations

Revenue & Partnership Development

• Support up-selling and cross-promotion of relevant products and services to target audiences
• Expand audience marketing opportunities through partnerships with media partners, industry leaders, bloggers, associations, speakers, and exhibitors
• Collaborate with Prospect and Client Marketing teams to support revenue opportunities

Digital Marketing & Automation

• Execute marketing automation strategies including personas, segmentation, landing pages, lead scoring, customer journeys, and nurture campaigns
• Develop community building and social media strategies that drive engagement and brand affinity
• Support content marketing strategy across websites, blogs, gated reports, video, email, and images

Event Experience & Operations

• Support initiatives to enhance attendee experience at physical events including orientation programs, event app functionality, and overall experience design
• Coordinate with central marketing and operations teams on brand, event, and campaign initiatives
• Monitor and report on marketing plans, response rates, audience demographics, and industry best practices

Industry Expertise

• Stay current with trends and developments in the data center community, experiential marketing, and strategic communications
• Ensure all communications accurately reflect positioning and key messaging

Qualifications

What You'll Bring

• 10 years of experience in B2B outbound marketing campaigns
• Experience of managing a high perfomring team 
• Proven experience in B2B marketing, preferably in events or technology sectors
• Strong project management skills with demonstrated ability to work effectively in team environments
• Track record of success in achieving goals through traditional, online, and social media marketing strategies

Technical Skills

• Experience with digital marketing, content marketing, and social media campaigns
• Proficiency with data capture and analysis, database marketing and research
• Experience working with email service provi